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Author: Bertil Hulten View as:     Display per page

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9781526423245 Academic Inspection Copy
  • Sensory Marketing

  • An Introduction
  • Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future. * Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience. * The author is one of the most published professors in the field, sharing exclusive expertise and experience. * The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
  • ISBN-13: 9781526423245 (Hardback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS LTD
  • Price:
    AUD $388.00
  • Stock: 0 in stock
  • Local release date: 27/04/2020
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Social, group or collective psychology [JMH]International business [KJK]Sales & marketing [KJS]Advertising [KJSA]Market research [KJSM]
9781526423252 Academic Inspection Copy
  • Sensory Marketing

  • An Introduction
  • Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future. * Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience. * The author is one of the most published professors in the field, sharing exclusive expertise and experience. * The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
  • ISBN-13: 9781526423252 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS LTD
  • Price:
    AUD $133.00
  • Stock: 0 in stock
  • Local release date: 27/04/2020
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Social, group or collective psychology [JMH]International business [KJK]Sales & marketing [KJS]Advertising [KJSA]Market research [KJSM]
Page 1 of 1 (2 items)