With a digital media focus, Advertising shows what contemporary media theory means for the practice of advertising across digital platforms. The authors will provide the reader with an understanding of today's media environment and how it ties to the reality of working across promotional media industries. Applicable to both business and media schools, the text ties theory and concepts to a broad conception of practice to go beyond other books that focus on 'creativity' in advertising.
With a digital media focus, Advertising shows what contemporary media theory means for the practice of advertising across digital platforms. The authors will provide the reader with an understanding of today's media environment and how it ties to the reality of working across promotional media industries. Applicable to both business and media schools, the text ties theory and concepts to a broad conception of practice to go beyond other books that focus on 'creativity' in advertising.
Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers
Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers
A stunning collection of cutting-edge essays which brings together the leading scholars in visual research. Clearly structured, and written in an engaging and accessible style throughout, this invigorating work will be the 'must have' text for teachers and students of `the visual' across the arts, humanities and social sciences. - Elaine Campbell, Reader in Criminology, Newcastle University This is a book about research that takes the challenge of the internet seriously, that rises above disciplinary difference and points to new directions for social research. - Rob Walker, Emeritus Professor, University of East Anglia This innovative book examines and introduces cutting edge visual methods in social research. It explores the development of visual methodology as a field of interdisciplinary and post-disciplinary practice spanning scholarly and applied concerns. Positioned at the innovative edge of theory and practice in contemporary visual research, Pink's engaging book goes beyond the methods, ideas and fields of practice outlined in existing texts and handbooks. This book examines: -How new theoretical and methodological engagements are developing and emerging in research practice; -the impact new approaches are having on the types of knowledge visual research produces and critiques; -the ways visual research intersects with new media; -and the implications for social and cultural research, scholarship and intervention. This book will be essential reading for any student or researcher thinking of using visual methods in their own research. Sarah Pink is Professor of Social Sciences at Loughborough University.
A stunning collection of cutting-edge essays which brings together the leading scholars in visual research. Clearly structured, and written in an engaging and accessible style throughout, this invigorating work will be the 'must have' text for teachers and students of `the visual' across the arts, humanities and social sciences. - Elaine Campbell, Reader in Criminology, Newcastle University This is a book about research that takes the challenge of the internet seriously, that rises above disciplinary difference and points to new directions for social research. - Rob Walker, Emeritus Professor, University of East Anglia This innovative book examines and introduces cutting edge visual methods in social research. It explores the development of visual methodology as a field of interdisciplinary and post-disciplinary practice spanning scholarly and applied concerns. Positioned at the innovative edge of theory and practice in contemporary visual research, Pink's engaging book goes beyond the methods, ideas and fields of practice outlined in existing texts and handbooks. This book examines: -How new theoretical and methodological engagements are developing and emerging in research practice; -the impact new approaches are having on the types of knowledge visual research produces and critiques; -the ways visual research intersects with new media; -and the implications for social and cultural research, scholarship and intervention. This book will be essential reading for any student or researcher thinking of using visual methods in their own research. Sarah Pink is Professor of Social Sciences at Loughborough University.
This is an exciting addition to the dynamic, multidisciplinary field of membership categorization analysis. Bringing together the biggest names in MCA this landmark publication provides a contemporary analysis of the field and a platform for emerging researchers and students to build upon. The book sets out the current methodological developments of MCA highlighting its analytic strength - particularly when examining social identity and social knowledge. It provides a sophisticated tool of qualitative analysis and draws from a wide range of empirical studies provided by global scholars. The culmination of years of international research this agenda-setting text will be essential reading for academics and advanced students using membership categorization across the social sciences; particularly in media and communication studies, sociology, psychology, education, political science and linguistics.
This is an exciting addition to the dynamic, multidisciplinary field of membership categorization analysis. Bringing together the biggest names in MCA this landmark publication provides a contemporary analysis of the field and a platform for emerging researchers and students to build upon. The book sets out the current methodological developments of MCA highlighting its analytic strength - particularly when examining social identity and social knowledge. It provides a sophisticated tool of qualitative analysis and draws from a wide range of empirical studies provided by global scholars. The culmination of years of international research this agenda-setting text will be essential reading for academics and advanced students using membership categorization across the social sciences; particularly in media and communication studies, sociology, psychology, education, political science and linguistics.
Practice and legislation in child and family social work are always changing and have once again come under the spotlight. This text contextualises the bureaucratisation and managerialism of modern social work while also covering the advanced and complex skills necessary for competent social work practice in this area. The recent introduction of a new framework for Post-Qualifying social work practice provides an opportunity for the development of a robust text covering the basics at an advanced level.
