Marketing Research: A Managerial Approach is a new textbook that explains the market research process in a way that is easy to understand. The author discusses the main elements (problem identification, methodologies, data collection, analysis, reporting) and also places a strong focus on digital and observation-based research to reflect their growing role in marketing research practice. Balanced coverage is given to both qualitative and quantitative methodologies. The textbook provides the right amount of theoretical knowledge and practical skills needed for students who plan to become marketers and will use market research agencies rather than conduct the research themselves. Learning features include suggested journal articles, key terms, review questions and also discussion questions. There are extensive examples provided throughout the textbook. There are also a range of online resources for lecturers to use in the classroom, including PowerPoint slides, a Teaching Guide and videos. This textbook is suitable for all students studying marketing research at either an undergraduate or a postgraduate level. Dr Al Marshall is a Senior Lecturer in Marketing and a Postgraduate Coordinator in the School of Business at Le Cordon Bleu and has had a long career in market research consultancies in different countries.
The new edition of this well regarded book introduces the underpinning theory and concepts required for the development of first class communication and interpersonal skills in nursing. By providing a simple to read overview of the central topics, students are able to quickly gain a solid, evidence-based grounding in the subject. Topics covered include: empathy; building therapeutic relationships; using a variety of communication methods; compassion and dignity; communicating in different environments; and culture and diversity issues. Three new chapters have been added that point readers towards further ways of approaching their communication skills that are less model and technique driven and focusing more on therapeutic considerations, as well as looking at the politics of communication.
An undisputed classic, the Fourth Edition of this bestselling media studies text offers an unparalleled analysis of the cultural industries. Bringing together a huge range of research, theory and key concepts, David Hesmondhalgh provides an accessible yet critical exploration of cultural production and consumption in the global media landscape. This new edition: Analyses the influence of IT and tech companies like Google, Apple, Amazon and Facebook on the cultural industries. Discusses the impact of digital technologies on industries such as music, TV, newspapers, books and digital games. Explores the effects of digitalisation on culture, discussing critical issues like participation, power, commercialism, surveillance, and labour. Examines the changing conceptions of audiences, and the increasing influence of market research, audience tracking and advertising. As one of the most read, most studied and most cited books in the field, this Fourth Edition is an essential resource for students and researchers of media and communication studies, the cultural and creative industries, cultural studies and the sociology of the media.
This is a concise, accessible introduction to the basic principles of attachment theory, and their application to therapeutic practice. Bringing together 70 years' of theory and research, its expert authors provide a much-needed user-friendly guide to attachment-informed psychotherapy. The book covers: The history, research base, and key figures and concepts of attachment theory The key concepts of attachment theory, and their implications for practice Neuroscience implications of attachment and its therapeutic relevance The parallels and differences between parent-child attachment and the therapeutic relationship The application of attachment in adult individual psychotherapy across a number of settings, also to couples and families The applications of attachment to working with complex disorders The applications of attachment in child psychotherapy
This ism-busting text is an enormously accessible account of the key philosophical and theoretical ideas that have informed geographical research. It makes abstract ideas explicit and clearly connects it with real practices of geographical research and knowledge. Written with flair and passion, A Student's Introduction to Geographical Thought: Explains the key ideas: scientific realism, anti-realism and idealism / positivism / critical rationalism / Marxism and critical realism/ social constructionism and feminism / phenomenology and post-phenomenology / postmodernism and post-structuralism / complexity / moral philosophy. Uses examples that address both physical geography and human geography. Use a familiar and real-world example - 'the beach' - as an entry point to basic questions of philosophy, returning to this to illustrate and to explain the links between philosophy, theory, and methodology. All chapters end with summaries and sources of further reading, a glossary explaining key terms, exercises with commentaries, and web resources of key articles from the journals Progress in Human Geography and Progress in Physical Geography. A Student's Introduction to Geographical Thought is a completely accessible student A-Z of theory and practice for both human and physical geography.
Written by an international team of experts in the field, the second edition of this popular text considers both the theoretical underpinnings and practical applications of narrative research. The authors take the reader from initial decisions about forms of narrative research, through more complex issues of reflexivity, interpretation and the research context. Existing chapters have been updated to reflect changes in the literature and new chapters from eminent narrative scholars in Europe, Australia and the United States have been added on a variety of topics including narratives and embodiment, visual narratives, narratives and storyworlds, new media narratives and Deleuzian perspectives in narrative research. This book will be invaluable for all students, researchers and academics looking to use narrative methods in their own social research.
Empowering teachers to live their healthiest, happiest lives and to thrive both in and out of the classroom. A practical, realistic guide for teachers supporting them to develop and maintain the behaviours, beliefs and boundaries they need for a positive teacher life. The Little Guide for Teachers series is little in size but BIG on all the ......
Successful science teaching in primary schools requires a careful understanding of key scientific knowledge. This book covers all the major areas of science relevant for beginning primary school teachers, explaining key concepts from the ground up, helping trainees and recently qualified teachers develop into confident science educators. This new edition comes with: An exploration of scientific misconceptions on key topics How to take action to protect the environment through primary science teaching A newly streamlined focus prioritising essential primary school subject knowledge Links to national curricula for England and Scotland Videos of useful science experiments and demonstrations for the primary classroom
What do the Early Childhood Studies Graduate Practitioner Competencies (GPCs) mean in practice? What do they look like in settings? This book brings you case studies as examples of good practice demonstrating all of the GPCs. Each chapter covers a specific competency and includes: A visualisation of the competency Case studies to explore what each competency looks like in practice Expert commentary on each case study helping you to link theory to practice
