This textbook introduces students to the field of marketing management by emphasizing a customer-centric approach, which involves defining the purpose of marketing as the recruitment, defence, leverage, and development of customer/brand relationships. Because customers vary in their needs for products and services and their relationships with brands, you'll discover how segmentation and differentiation play a crucial role in marketing management. After delving into market dynamics, customer behaviour, and market communications, you'll explore the three main areas within marketing management: customer portfolio management, product portfolio management, and brand portfolio management. Finally, you'll gain insights into developing marketing/business strategies and plans for success through comprehensive analysis, resource allocation, budgeting, and measuring key performance indicators. Features include case studies to bring theory to life, further reading suggestions to expand your understanding, and a marketing planning template to practice applying your knowledge to a real business scenario. Suitable for undergraduate/bachelor and postgraduate students studying Marketing Management and Strategic Marketing. Fred Selnes is a professor of marketing at BI, Norwegian Business School. Even Lanseng is an associate professor of marketing at BI, Norwegian Business School.
The Sage Handbook of Addiction Psychology presents a comprehensive overview of the state of the science behind the psychology of addiction, offering a crucial resource for psychologists engaged in both research and practice. The Handbook features a distinguished international group of contributors, all renowned specialists in their respective fields and emphasizes a forward-looking perspective. Chapters delve into psychological theories of addiction and evidence-based addiction treatment, offering practical insights on the intricacies of addiction psychology. The handbook takes a holistic approach by incorporating neighbouring fields traditionally outside of psychology; it explores economics, genetics, public health, neurobiology, computer science, and sociology, recognizing that psychology and individual-centered perspectives are just one facet of addiction. This multifaceted approach ensures that readers gain a broad understanding of the psychology of addiction, fostering a comprehensive and nuanced comprehension of this complex subject. With Substance Use Disorders ranking among the most prevalent mental health concerns globally, this handbook, designed from the ground up for students and researchers, is an essential resource for those seeking a deep understanding of the field of addiction psychology. Part 1. Background, including history and epidemiology. PART 2. Vulnerability, including psychological, environmental, and biological factors. PART 3 Interventions PART 4 Specific addictions PART 5 Future directions
The definitive applied theory textbook that helps you make sense of global issues through theoretical concepts. Not presupposing any prior knowledge, this introduction equips you with the skills to use theories
This fully updated, second edition of Social Psychology features contemporary examples and addresses pressing topics such as climate change activism, digital technology, pandemics, and AI. With a new chapter on groups, this innovative book examines prejudice, aggression, conformity, persuasion, attraction, relationships, and prosocial behaviour in a bold and comprehensive way. Engaging with both classic and cutting-edge research, it critically evaluates the literature to help you develop your own critical lens. As you read this book, you will be guided by a range of chapter activities that promote deeper learning, including: Focus boxes, to highlight classic and contemporary research studies, Try It Out boxes, which contain short activities, questions or reflection prompts, Definitions boxes, to remind you of key terms and their meanings, Review questions, to check your understanding, This essential resource is a must-have for students of social psychology who want to understand the relevance of the field to today's world. Paul Dickerson is Associate Professor of Psychology at University of Roehampton, London.
Are you studying mental health nursing and want a book that covers all you need to know? Look no further. As it says in the name, this is an essential text for students. Split into 5 parts, this book delves into the context of mental health, key concepts and debates, skills for care and therapeutic approaches, tailoring care to people with specific needs, and transition to practice. Updated to include more content from those with lived experience, this new edition also includes: - Voices of mental health service users and practitioners, giving you a real insight in the field - Critical thinking stop points and debates, allowing you to develop your wider skills and knowledge - Case studies to bring the content to life - Chapter summaries, so you know what the main takeaways are for each chapter - Further reading and useful websites, allowing you to do your own research The editors, Karen M. Wright and Mick McKeown come with a wealth of experience in mental health nursing. The variety of contributors also reflect different experiences in different contexts.
Palliative and end of life care are an essential component of nursing practice. This book provides students with the key information they need to deliver effective and safe end of life care for patients and their families. Crucially, it also creates opportunities for them to reflect on their own perspectives on death and dying and explore the impact of this on their practice. Key features Fully mapped to the NMC standards of proficiency for registered nurses (2018) Helps you to develop a holistic understanding of the fundamental principles and practice of palliative and end of life care Activities encourage you reflect on your own perspectives of death and dying and to consider the impact this has on your practice Case studies bring the theory to life and illustrate the real world applicability
Statistics for Psychology is an interactive, highly visual, and accessible guide to the statistical practices you will encounter as a psychology student. Its software-agnostic approach keeps the focus on the core principles, rather than getting bogged down in complicated formulae and jargon. This book is based on the authors' BPS commended programme. It focusses on providing the strong foundational understanding you'll need to use statistics confidently and creatively rather than the software-specific way in which statistics is often taught. This edition includes: new content throughout on being a responsible researcher, a new chapter to support you in presenting your research to a critical audience, carefully designed graphics to explain statistical principles, "your turn" exercises to test your understanding of each chapter. This book is the ideal guide for students approaching statistics and research methods in psychology for the first time. Answers to "your turn" questions and additional resources are also available online at: www.sagepub.co.uk/statisticsforpsychology2e Roger Watt is Emeritus Professor of Psychology at the University of Stirling. Elizabeth Collins is a researcher with a PhD in Psychology.
Communication is central to providing high quality, person-centred care as a Nursing Associate. This book will help you to communicate effectively with patients, families, carers and your interprofessional team, encouraging you to develop your own unique voice. Covering important topics such as professional communication, tackling difficult conversations, communicating with emotional intelligence and tailoring communication across diverse settings, this book will enable you to communicate confidently in any situation. Key features - Fully mapped to the NMC Standards of Proficiency for Nursing Associates (2018) - Case studies, activities and other learning features help you master your skills - Focussed specifically on the Nursing Associate role, helping you develop into a confident professional practitioner
This book walks you step-by-step through the whole research process so you can get up to speed understanding and doing your own research. In their friendly, down to earth style, the authors lay the theoretical foundations you need to consume and critique research, before showing how to translate this into action when tackling your own literature review or research project. This second edition: Draws on a wealth of examples from midwifery, four fields of nursing including mental health nursing and child nursing, and a range of health care specialities. Covers new and updated NMC professional education standards and maps all relevant policy and law. Supports your learning with reflective exercises, online activities and quizzes that enable you to be confident in your understanding and develop your thinking. Whether you're encountering research and evidence-based practice for the first time or refreshing your methods knowledge, this is the ideal research companion for nurses and midwives pre-registration, post-registration and beyond.
