Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models.
This classic text demonstrates psychodynamic theory and practices across the counselling process beginning - middle - end. This revised sixth edition includes a new preface, updated further reading sections and a new chapter covering contemporary issues including online working, the application of a social justice and DEI agenda within the field of psychodynamic theory and practice. Counselling in Action is a bestselling series of practical introductions designed for trainees and practitioners. Each book introduces one of the main theoretical approaches and provides a guide to the process of counselling from beginning to end. Covering theory and practice, they are trusted companions for many courses in counselling and psychotherapy and other professions such as nursing, social work and teaching.
Putting theory into practice for the qualification or apprenticeship
Achieving your Diploma in Teaching (FE & Skills) Putting theory into practice for the qualification or apprenticeship If you are training to be a professional teacher in the further education and skills sector, this book is your starting point. The content is applicable to anyone training to teach, or refreshing their skills and knowledge. The book takes you through everything you need to know to become a successful teacher. Interactive activities are included throughout, along with real examples of teaching in practice. Helpful hints will guide you towards achievement of your qualification/apprenticeship programme, as well as support your teaching role. *For anyone working towards the Diploma in Teaching qualification, the Learning and Skills Teacher Apprenticeship, or the CertEd/PGCE(PCET) *Written in an accessible language, easy to read, up to date and relevant *Includes guidance on how to put theory into practice *Cross-referenced to the Occupational Standards for the FE sector *Follows the bestselling style and layout of books by Ann Gravells. A comprehensive text covering: *Teaching *Learning *Assessing *Using technology *Professional practice
Never has good policy been so important. From unemployment and a lack of affordable housing to regulating cryptocurrencies and protecting against cybersecurity threats, the challenges we face are complex and global. The text explains how policymaking works: from the emergence of policy ideas to deciding between cutting-edge solutions, from evaluating policies to improving policymaking practices, using examples from around the world. Open up the black box of government to see where policies are made. This introductory text takes you beyond theory and into the messy world of policymaking, offering a toolkit for making better policy. Drawing from insights earned through years of interactions with policymakers and extensive teaching experience, Boin and Lodge offer a comprehensive introduction to the inner workings of government and how to produce policies that address societal problems of today and tomorrow. The Politics of Policymaking teaches you the connections between policies, their effects, and the society they impact. It explores the interplay between citizens, policymakers and politicians, and the intricate web of policy decisions. ? Reflective questions help to engage readers with the key themes and to reflect on the challenges of policymaking in practice. ? A global perspective enables you to learn from diverse viewpoints and see examples from around the world. ? Timely and cutting-edge, this book tackles contemporary policy issues-platform economies, climate change, and more - while delving into crucial theoretical tools like political legitimacy and reform. ? An assignment feature provides you with the opportunity to consolidate your learning and put it into practice. This text is an essential companion for any undergraduate or postgraduate student of Politics, International Relations, and Public Administration and for anyone aspiring to work in public policy. Arjen Boin is Professor of Public Institutions and Governance at Leiden University, the Netherlands. Martin Lodge is Professor of Political Science and Public Policy at London school of Economics and Political Science.
Clinical judgement and decision making are terms that are frequently used in nursing. But what do they mean and how can they be effectively applied in practice? In straightforward language, this book helps you to develop the necessary skills to make and apply sound clinical decisions. It breaks down the factors involved in decision making and shows you how to use evidence, critical enquiry and reflection to do so with confidence. Key features: - Each chapter is mapped to the 2018 NMC Standards - Thought-provoking case studies and scenarios illustrate decision making in practice - Activities enable you to practise your skills and build confidence in your ability to make effective decisions
Working with medicines is central to your role as a nurse. It forms the basis of most treatment plans and is fundamental to modern practice. In order for you to provide safe and effective care it is important that you understand what common drugs are for, how they work in the body and what it means for the people using them. As a nurse, you have access to vast amounts of information on all of the drugs licenced for use in the UK, making it vital for you to know the basics. Chapters follow a two part structure: the initial section takes a traditional textbook approach, providing clear explanations of the drugs while also emphasising the wider nursing context; the second half of the chapter provides a medicines list that details all the key facts and figures relating to the main drugs in use including information on dosages, brand names and possible side effects. This blend makes the content accessible and allows you to refer back to key parts again and again. Key chapters include: - Medicines for infections (bacterial, viral and fungal) - Medicines for pain (such as opioids) - Considerations for special populations (such as elderly or pregnant) Written by two experienced teachers in this area, this book is written in an accessible way and designed for you to dip in and out of.
This multidisciplinary textbook introduces you to the interconnectivity of digital space, technology, objects, people and data. It provides a theoretical framework for grounding your understanding of digital life.
Struggling to know why arguments are important at university? Unsure about what an argument is, how they work, or how to produce one? Then you have come to the right place! Covering both written and verbal arguments, this practical guide will demystifying academic conventions. It will show you what an argument is, how an argument works, and providing you with a framework for producing great arguments of your own.
Learn how to think like an expert primary teacher and how to plan great lessons. This book explores the knowledge, skills and evidence base that expert teachers use to plan lessons in primary schools. It combines practical principles with robust ideas from theory to offer a flexible approach to fit any school's preferred lesson planning format. Key features: Chapters are supported by examples from across the curriculum Deep insight into how expert teachers construct and teach their own lessons Carefully aligned to the National Curriculum in England, the initial teacher education Core Content Framework (CCF), the Early Career Framework (ECF) and the Teachers' Standards. This is essential reading for student teachers on primary initial teacher education courses, via any route (PGCE, BA w/QTS, School Direct, SCITT and Teach First).
