Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within ......
Adventures in Social Research: Data Analysis Using IBM SPSS Statistics provides a practical, hands-on introduction to data conceptualization, measurement, and association through active learning. Students get step-by-step instruction on data analysis using the latest version of SPSS and the most current General Social Survey data. The authors start with an introduction to computerized data analysis and the social research process, then walk users through univariate, bivariate, and multivariate analysis using SPSS. The book contains applications from across the social sciences-sociology, political science, social work, criminal justice, health-so it can be used in courses offered in any of these departments.
Data Analysis Using SPSS 15.0 and 16.0 for Windows
The only book of its kind, this text guides students through the process of conducting criminological data analysis. Used primarily in lab settings, the Fourth Edition of Adventures in Criminal Justice Research, derived from the popular Adventures in Social Research (Babbie et al, Pine Forge Press/SAGE), systematically takes students through a series of investigative adventures. More than 150 screenshots in the text offer clear visual step-by-step instructions to solidify student understanding. New to This Edition Incorporates even more criminal justice exercises, policy-related exercises, and hot criminal justice-related issues throughout the book Includes analysis of criminal justice and other social issues using data from GSS sets, the 2000 Census, the Harvard School of Public Health College Alcohol Survey, and other data sets available to the public through the Internet Offers increased coverage of Web-based surveys and survey software Accompanied by High-Quality Ancillaries! A new Student study site a features numerous data sets along with online appendices - Appendix A: Sample Journal Article and "How to Read a Research Article", Appendix B: College Alcohol Study Questionnaire, and Appendix C: Chapter Review Quizzes with Answers. Intended Audience This practical textbook is a valuable supplement for courses in Research Methods and/or Statistics in departments of criminal justice or criminology. The only book of its kind, this text guides students through the process of conducting criminological data analysis. Used primarily in lab settings, the of , derived from the popular (Babbie et al, Pine Forge Press/SAGE), systematically takes students through a series of investigative adventures.
Providing a framework for good news reporting in a multimedia word, Advancing the Story helps students develop the skills they need to maximize the advantages of different platforms. The Fourth Edition has been updated to reflect the latest issues and trends in journalism with greater emphasis on social media, expanded coverage of media ethics and law, new resources for reviewing AP style, and more!
Although minorities are more likely to engage in start-up businesses than Caucasians, minority entrepreneurs are less likely to get their enterprises off the ground or succeed in growing their businesses. Why do minority-owned businesses have higher failure rates, lower sales, lower profits, and less employment? The papers in this volume of The ANNALS review the three ingredients to creating a successful business: o Skill level and capability of the entrepreneur or the management team o Access to financial resources and venture capital o Market accessibility for the products or services provided by the enterprise Examining each of these vital factors, the authors address the effects of discriminatory barriers faced by minority business enterprises (MBEs) and examine whether the entrepreneurial process is more difficult for minorities than it is for whites. By focusing on the relationship between MBEs and each of these fundamental building blocks of business, this volume of The ANNALS offers explanations as to why it has been more difficult for minorities than for whites to succeed at entrepreneurial enterprises. Despite higher barriers for minorities, the nature of minority business has grown, and the size and scope has expanded as business diversity continues to flourish. The pioneering research in this volume of The ANNALS reflects the current diverse business environment by including research papers on the experiences of Latino entrepreneurs, as well as those of African-Americans. To date there has been a lack of substantial research and analysis on Hispanic entrepreneurship, but two intriguing studies included in this volume address that void. Scholars, students, and researchers from a wide range of disciplines will gain valuable insights and understanding into this vibrant field of research, presented in a volume that propels the study of entrepreneurship forward. Those involved in the disciplines of business, organization studies, small business/entrepreneurship, strategic management and business policy, economic and development studies, and ethnic studies will find this volume of The ANNALS to be an important and fitting collection of substantial and relevant research as well as a springboard for future research in this growing area of study.
Although minorities are more likely to engage in start-up businesses than Caucasians, minority entrepreneurs are less likely to get their enterprises off the ground or succeed in growing their businesses. Why do minority-owned businesses have higher failure rates, lower sales, lower profits, and less employment? The papers in this volume of The ANNALS review the three ingredients to creating a successful business: o Skill level and capability of the entrepreneur or the management team o Access to financial resources and venture capital o Market accessibility for the products or services provided by the enterprise Examining each of these vital factors, the authors address the effects of discriminatory barriers faced by minority business enterprises (MBEs) and examine whether the entrepreneurial process is more difficult for minorities than it is for whites. By focusing on the relationship between MBEs and each of these fundamental building blocks of business, this volume of The ANNALS offers explanations as to why it has been more difficult for minorities than for whites to succeed at entrepreneurial enterprises. Despite higher barriers for minorities, the nature of minority business has grown, and the size and scope has expanded as business diversity continues to flourish. The pioneering research in this volume of The ANNALS reflects the current diverse business environment by including research papers on the experiences of Latino entrepreneurs, as well as those of African-Americans. To date there has been a lack of substantial research and analysis on Hispanic entrepreneurship, but two intriguing studies included in this volume address that void. Scholars, students, and researchers from a wide range of disciplines will gain valuable insights and understanding into this vibrant field of research, presented in a volume that propels the study of entrepreneurship forward. Those involved in the disciplines of business, organization studies, small business/entrepreneurship, strategic management and business policy, economic and development studies, and ethnic studies will find this volume of The ANNALS to be an important and fitting collection of substantial and relevant research as well as a springboard for future research in this growing area of study.
Dedicated to Martin Fishbein, the premier social psychologist in the area of attitude and attitude change, this volume focuses on his work as the codeveloper of reasoned action theory-an approach to behavioral prediction and change that has been used in thousands of research studies. Immediately after Fishbein's death, the Annenberg Public Policy Center at the University of Pennsylvania established a memorial lecture series in his honor. This volume offers ten formal papers derived from those lectures, starting with a summary of the evolution of reasoned action theory and a quantitative analysis of the current approach, followed by a discussion of ways to expand the capacity of the theory, and concluding with current examples of state-of-the-art applications of reasoned action theory focusing on different types of behavioral interventions. These articles attest to the general applicability of the theory and the heterogeneous contexts in which the theory can be productively applied. Together, they compose the most up-to-date treatment of the quantitative analysis of reasoned action theory currently available, and they show that there is considerable justification for comparing the reasoned action approach to other well-known scientific theories. This volume will appeal to students of political sociology and public health; to a multidisciplinary scholarly audience in sociology, public affairs, and social work; and to public health practitioners and foundation grant specialists.
Dedicated to Martin Fishbein, the premier social psychologist in the area of attitude and attitude change, this volume focuses on his work as the codeveloper of reasoned action theory-an approach to behavioral prediction and change that has been used in thousands of research studies. Immediately after Fishbein's death, the Annenberg Public Policy Center at the University of Pennsylvania established a memorial lecture series in his honor. This volume offers ten formal papers derived from those lectures, starting with a summary of the evolution of reasoned action theory and a quantitative analysis of the current approach, followed by a discussion of ways to expand the capacity of the theory, and concluding with current examples of state-of-the-art applications of reasoned action theory focusing on different types of behavioral interventions. These articles attest to the general applicability of the theory and the heterogeneous contexts in which the theory can be productively applied. Together, they compose the most up-to-date treatment of the quantitative analysis of reasoned action theory currently available, and they show that there is considerable justification for comparing the reasoned action approach to other well-known scientific theories. This volume will appeal to students of political sociology and public health; to a multidisciplinary scholarly audience in sociology, public affairs, and social work; and to public health practitioners and foundation grant specialists.
This volume, based on the work of Imogene King, makes a significant contribution to the advancement of nursing science. It begins with a philosophical overview by King herself after which prominent international contributors describe specific implementations of King's theory. The progression of knowledge in the field nursing science is evaluated and the volume culminates with suggestions for further exploration and refinement.
