Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students' own work. The book: Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images Shows students how to combine approaches and methods to best suit their own research questions and projects An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.
Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students' own work. The book: Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images Shows students how to combine approaches and methods to best suit their own research questions and projects An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.
A primary resource of key statements on photographic meaning, representation and visual culture. The editors combine classic and contemporary essays from a range of scholars including Barthes, Sontag, Baudrillard and Mulvey. The reader is divided into three parts, which present the culture of the image and the making of meaning; the history and ......
A primary resource of key statements on photographic meaning, representation and visual culture. The editors combine classic and contemporary essays from a range of scholars including Barthes, Sontag, Baudrillard and Mulvey. The reader is divided into three parts, which present the culture of the image and the making of meaning; the history and ......
Visual Culture Studies presents 13 engaging and detailed interviews with some of the most influential intellectuals working today on the objects, subjects, media and environments of visual culture. Exploring historical and theoretical questions of vision, the visual and visuality, this collection reveals the provocative insights of these thinkers as they have contributed in exhilarating ways to disturbing the parameters of more traditional areas of study across the arts, humanities, and social sciences. In so doing they have key roles in establishing Visual Culture Studies as a significant field of inquiry. Each interview draws out the interests and commitments of the interviewee to critically interrogate the past, present and future possibilities of Visual Culture Studies and visual culture itself. The discussions concentrate on three broad areas of deliberation: The intellectual and institutional status of Visual Culture Studies. The histories, genealogies and archaeologies of visual culture and its study. The diverse ways in which the experiences of vision, and the visual, can be articulated and mobilized to political, aesthetic and ethical ends. This book demonstrates the intellectual significance of Visual Culture Studies, and the ongoing importance of the study of the visual. Marquard Smith is Reader in Visual and Material Culture at Kingston University, London, and Editor-in-Chief of the Journal of Visual Culture.
With Visual Persuasion, Paul Messaris explor es the uniquely visual aspects of advertising, and the lack of social accountability which images enjoy in contrast to w ords, spoken or written. '
Visual Research Methods: Image, Society, and Representation addresses the growing question in social research of how to critically incorporate visual data and visual methodologies in ways that expand and enhance the researcher's repertoire for understanding and teaching about the social world. Editor Gregory C. Stanczak crisscrosses disciplines in ways that highlight the multiple manifestations of this newer interdisciplinary trend. Beyond methodological interests, the rich diversity of subject matter provides this volume's pedagogical punch. Key Features Provides a valuable framework for classroom use and comparative analysis: Organized around three themes in visual research-methodology, epistemological reflection, and theoretical contribution of images Addresses a wide range of topics: Original and reprinted works by leading qualitative researchers from various fields, including Sociology, Education, Political Science, Religion, History, and Gender Studies Offers a roadmap to common issues and topics: Reader's guide connects different chapters to different conceptual themes and methodological approaches Presents vivid visual data: Methodologies go beyond photography alone and include video and virtual research Intended Audience: This is an excellent text for advanced undergraduate and graduate courses in social research across disciplines such as Sociology, Education, Cultural Studies, Anthropology, American Studies, Communications, Gender Studies, and Political Science.Vi
The use of visual evidence in social and cultural research is an exciting and stimulating area of growing interest bridging the social sciences and humanities. The burgeoning use of the internet has given a massive boost to use of, and interest in, varieties of visual information for research purposes. At the same time, these visual technologies themselves raise all sorts of methodological questions. This collection brings together the contributions of key writers within both the symbolic and empirical research traditions, presenting the most influential statements on visual research methods and the central debates about visual culture in a diversity of fields. These range from art history, to history of photography, film studies, and aesthetics to media and communications studies, sociology and cultural studies, and social anthropology, social psychology and educational research.
Visual images, artifacts, and performances play a powerful part in shaping U.S. culture. To understand the dynamics of public persuasion, students must understand this "visual rhetoric." This rich anthology contains 20 exemplary studies of visual rhetoric, exploring an array of visual communication forms, from photographs, prints, television documentary, and film to stamps, advertisements, and tattoos. In material original to this volume, editors Lester C. Olson, Cara A. Finnegan, and Diane S. Hope present a critical perspective that links visuality and rhetoric, locates the study of visual rhetoric within the disciplinary framework of communication, and explores the role of the visual in the cultural space of the United States. Enhanced with these critical editorial perspectives, Visual Rhetoric: A Reader in Communication and American Culture provides a conceptual framework for students to understand and reflect on the role of visual communication in the cultural and public sphere of the United States. Key Features and Benefits Five broad pairs of rhetorical action-performing and seeing; remembering and memorializing; confronting and resisting; commodifying and consuming; governing and authorizing-introduce students to the ways visual images and artifacts become powerful tools of persuasion Each section opens with substantive editorial commentary to provide readers with a clear conceptual framework for understanding the rhetorical action in question, and closes with discussion questions to encourage reflection among the essays The collection includes a range of media, cultures, and time periods; covers a wide range of scholarly approaches and methods of handling primary materials; and attends to issues of gender, race, sexuality and class Contributors include: Thomas Benson; Barbara Biesecker; Carole Blair; Dan Brouwer; Dana Cloud; Kevin Michael DeLuca; Anne Teresa Demo; Janis L. Edwards; Keith V. Erickson; Cara A. Finnegan; Bruce Gronbeck; Robert Hariman; Christine Harold; Ekaterina Haskins; Diane S. Hope; Judith Lancioni; Margaret R. LaWare; John Louis Lucaites; Neil Michel; Charles E. Morris III; Lester C. Olson; Shawn J. Parry-Giles; Ronald Shields; John M. Sloop; Nathan Stormer; Reginald Twigg and Carol K. Winkler "This book significantly advances theory and method in the study of visual rhetoric through its comprehensive approach and wise separations of key conceptual components." -Julianne H. Newton, University of Oregon
