Write, Shoot, Report and Produce for TV and Multimedia
Al Tompkins reminds students about a disarmingly simple truth about broadcast journalism: people remember what they feel. If you aim for the heart with the copy you write and the sound and video you capture, you will never fail to grab your viewers and compel them to keep watching. Aim for the Heart is as close as you can get to having Tompkins's training sessions at the ready.
Raising Attainment of Pupils from Culturally-Diverse Backgrounds
'This is a wonderful book. It functions as an important contribution as to how teachers and schools can help black and minority ethnic pupils to raise their attainment and fulfil their potential..."Aiming High" is not only for minority ethnic pupils but also for all educators. Raising attainment is not our only aim, what is important is to help every pupil to become the best they can be. This is the important message the authors of this book are trying to deliver and I totally agree with this' - Amazon Review What can schools do to raise the academic attainment of every pupil? Helping you to ensure that every pupil fulfils their potential, this book draws on the authors' research and practical experience to demonstrate what can be done to raise attainment, especially in pupils from culturally diverse backgrounds. This book contains tried-and-tested strategies for: o inducting asylum seekers o supporting bilingual learners o working with gypsy and traveller children o raising the attainment of black boys o working with parents and the local community Highly practical, this book contains lesson activities, suggestions for improving your teaching skills, case studies and activities for professional reflection. All teachers, teaching assistants and teacher trainers, especially those working in culturally diverse classrooms, will want to read this book.
Raising Attainment of Pupils from Culturally-Diverse Backgrounds
'This is a wonderful book. It functions as an important contribution as to how teachers and schools can help black and minority ethnic pupils to raise their attainment and fulfil their potential..."Aiming High" is not only for minority ethnic pupils but also for all educators. Raising attainment is not our only aim, what is important is to help every pupil to become the best they can be. This is the important message the authors of this book are trying to deliver and I totally agree with this' - Amazon Review What can schools do to raise the academic attainment of every pupil? Helping you to ensure that every pupil fulfils their potential, this book draws on the authors' research and practical experience to demonstrate what can be done to raise attainment, especially in pupils from culturally diverse backgrounds. This book contains tried-and-tested strategies for: o inducting asylum seekers o supporting bilingual learners o working with gypsy and traveller children o raising the attainment of black boys o working with parents and the local community Highly practical, this book contains lesson activities, suggestions for improving your teaching skills, case studies and activities for professional reflection. All teachers, teaching assistants and teacher trainers, especially those working in culturally diverse classrooms, will want to read this book.
Television Advertising and Social Media in Election Campaigns, 1952-2016
Tracing the evolution of political advertising from 1952 through 2016, Darrell M. West returns with his much anticipated Seventh Edition of Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016. Integrating the latest data and key events from the 2016 campaigns-including the most provocative presidential campaign in recent decades and the surprising victory of Donald Trump-West provides in-depth examination and insight into how candidates plan and execute advertising and social media campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them. This new edition includes coverage of social media campaigning, nano-targeting strategies in a fragmented electorate, and thorough analysis of the 2016 presidential campaign, from the candidates' use of Twitter to concerns over falsehoods and deception, the impact of ads and debates on candidate perceptions, and the risks to democratic elections from new campaign developments.
Seminars by Professor Windy Dryden. See the man live and in action. To find out more and to book your place go to www.cityminds.com ________________________________________ `A remarkably useful book for the practitioners of Rational Emotive Behaviour Therapy and other kinds of Cognitive Behaviour Therapy. Very clearly and intensively ......
`The beauty of the book is in the detail and the selection of research findings which encourage one to go to the 12 pages of references to seek out the original papers' - `Alcohol & Alcoholism Covering the latest research and literature on the use of alcohol by adolescents, this concise book provides leads for understanding its aetiology and ......
While learning procedures like the markup or cloture, the legislative process can seem mechanical and dry. What students hunger for, and greatly benefit from, is seeing lawmaking from the inside-the backroom politics that makes the process so fascinating, so real, so compelling. All Roads Lead to Congress drives students through one piece of legislation-the surface transportation bill-showing them the maneuvering and negotiating that go on among members of Congress and their staffers as they haggle over a huge pot of money. The bill provides an example of both sides of the domestic legislative coin, as members of Congress formulating the bill fight over both policy issues (mostly along party lines) and money (mostly along regional lines). While working on the Hill, Costas Panagopoulos and Joshua Schank were able to follow the path of this legislation from inception to law, observing firsthand the twists and turns of its journey. While filled with details and dialogue reminiscent of a good novel, All Roads is sure to explain the various rules that structure legislation, the leadership styles and strategies at play, the tensions among levels of government, and the impact of the executive. Students are not only likely to read this intriguing case study of Hill life cover to cover, but they also might seriously consider an internship or future career on the Hill. More important, they will have absorbed conceptual ideas about Congress effortlessly.
The authors of this book provide a comprehensive diagnosis of the increasing number of problems afflicting the performance of business and other institutions. These problems are defined as `people problems' - springing from the behaviour of those who manage as much as those who do the work. The traditional solutions - coercion, percentage staff reductions across the board, sharing of information, the `quick fix' - are examined and found wanting. Ketchum and Trist look beyond `people problems' to the organization of work, and concentrate on the mismatch between the characteristics of people and the organizational characteristics of workplaces. From this point they propose their own model of organizational change, backed up by a wealth of case studies from their personal experience, to create the workplace in which on the job behaviour is cooperative and effective at all levels - the team which is created more than equal.
The Almanac of State Legislative Elections, Third Edition combines detailed, state-by-state, district-by-district election results for the nation's 6,744 state legislative districts with a wide range of socioeconomic data for each district to present a comprehensive portrait of voting and demographic trends across the nation. This new edition features data from 2000 through 2006, covering the most recent trends and updates to district lines. It includes extensive state-by-state analyses and 290 maps of the district boundaries. Inside, researchers will find: An introductory overview of the major trends in all 50 states and their legislative districts In-depth data from each state showing the voting results and demographic changes in each of the districts from 2000 through 2006 Concise and informative essays on each state that offer context to the data presented and provide valuable historical perspective and analyze current major electoral and demographic changes Over 290 color maps showing district boundaries for state House and Senate districts, plus detail maps on urban areas and population that show how much each district has gained or lost in population during the period Statistical tables for each state, showing district-by-district population changes, along with up-to-date (2006) demographic data measuring average household income, degree of higher education, percent above/below the poverty line, and ethnic/racial mix This unique and valuable work is the only resource to bring together district maps, elections results, and demographics for all 50 states in one source.
