John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically and include a thorough description of each organization's purpose, activity and contact information. The book covers industry trade ......
John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically and include a thorough description of each organization's purpose, activity and contact information. The book covers industry trade ......
Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption.'
In this book, David and Roger Johnson provide teachers with the practical tools they need to assess the non-academic outcomes of schooling. While the emphasis in schools right now is very much focused on all things academic, teachers and administrators will always be concerned with non-academic outcomes, especially as it pertains to such issues as ......
For practising therapists, as well as students, Affirmative Psychotherapy and Counselling for Lesbians and Gay Men gives practical and usable information on how to provide affirmative therapy to lesbians and gay men. Research examples and numerous case studies illustrate the authors' points. Affirmative Psychotherapy and Counselling for Lesbians ......
Exploring the lessons that can be drawn from the United States's experience in providing affordable, low-cost housing, this book reviews recent developments in the US regarding such provision. Topics covered include: the changing role of the federal government; greater responsibility of state and local government; and innovative financial mechanisms. The book comprises case studies of success stories. A conclusion weaves together the strands developed in the individual case studies, examines criteria that define success, identifies common factors, and considers opportunities for developing more effective policies and programmes.
Should African Americans be defined as a race or as an ethnic (cultural) group? If the latter, what role does culture play in their lives and how can it be measured? This groundbreaking book argues that African Americans should be classed as a cultural group, and presents a unique scale for measuring the group's acculturation - the degree of assimilation into the dominant culture. The volume features empirical studies exploring the role of culture and acculturation in African-American behaviour, health and psychology.
Should African Americans be defined as a race or as an ethnic (cultural) group? If the latter, what role does culture play in their lives and how can it be measured? This groundbreaking book argues that African Americans should be classed as a cultural group, and presents a unique scale for measuring the group's acculturation - the degree of assimilation into the dominant culture. The volume features empirical studies exploring the role of culture and acculturation in African-American behaviour, health and psychology.
A comprehensive exploration of historical an d contemporary patterns of parenting in black families, this book focuses on how slavery, race, and black culture influe nced the ways in which blacks parented their children. '
