Marketing is a very diverse discipline, dealing with everything from the costs of globalisation to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish - their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study. Writing Marketing is the first such study. Written by Stephen Brown, whose own writing skills are much commented upon, Writing Marketing is insightful, illuminating and iconoclastic. It is a must read for every marketing academic, irrespective of their methodological inclinations or philosophical preferences.
Marketing is a very diverse discipline, dealing with everything from the costs of globalisation to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish - their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study. Writing Marketing is the first such study. Written by Stephen Brown, whose own writing skills are much commented upon, Writing Marketing is insightful, illuminating and iconoclastic. It is a must read for every marketing academic, irrespective of their methodological inclinations or philosophical preferences.
This is your step-by-step guide on how to write successful research proposals in the health sciences, whether it is for a thesis or dissertation review committee, an ethical review committee or a grant funding committee. Using quantitative, qualitative, and mixed research approaches, follow the journey of Liang and Natasha, two fictional researchers who will help you complete your proposal alongside reading the chapters. This practical guide includes top tips from the authors, read-reflect-respond activities and examples of project plans to equip you with all the tools you need to succeed with your research proposal.
This is your step-by-step guide on how to write successful research proposals in the health sciences, whether it is for a thesis or dissertation review committee, an ethical review committee or a grant funding committee. Using quantitative, qualitative, and mixed research approaches, follow the journey of Liang and Natasha, two fictional researchers who will help you complete your proposal alongside reading the chapters. This practical guide includes top tips from the authors, read-reflect-respond activities and examples of project plans to equip you with all the tools you need to succeed with your research proposal.
Nursing and midwifery students are required to communicate in writing in a variety of forms, for a variety of potential audiences including their colleagues, allied health professionals, administrators and, most importantly, their patients and the public. Dena Bain Taylor is an experienced teacher of writing and critical skills across the range of allied health professions, and understands the types of writing nursing and midwifery students do and the writing issues they face. Her accessible, straightforward book - tailored specifically to the content and conventions of nursing and midwifery curricula - teaches students to write persuasively and correctly, both to support them in their courses and to prepare them for their professional careers. The book: - offers practical strategies for using language to achieve clear, persuasive writing; - provides clear explanations of underlying principles; - contains samples of good and improvable writing, leading the student step-by-step through the whole writing process; - focuses on the genres and styles of writing that nursing and midwifery students are typically asked for. With regular summaries, learning aids, checklists and a glossary of key terms, nursing and midwifery students at all levels will find this book easy to follow and handy to refer to for help with the writing they need to do throughout their course.
Nursing and midwifery students are required to communicate in writing in a variety of forms, for a variety of potential audiences including their colleagues, allied health professionals, administrators and, most importantly, their patients and the public. Dena Bain Taylor is an experienced teacher of writing and critical skills across the range of allied health professions, and understands the types of writing nursing and midwifery students do and the writing issues they face. Her accessible, straightforward book - tailored specifically to the content and conventions of nursing and midwifery curricula - teaches students to write persuasively and correctly, both to support them in their courses and to prepare them for their professional careers. The book: - offers practical strategies for using language to achieve clear, persuasive writing; - provides clear explanations of underlying principles; - contains samples of good and improvable writing, leading the student step-by-step through the whole writing process; - focuses on the genres and styles of writing that nursing and midwifery students are typically asked for. With regular summaries, learning aids, checklists and a glossary of key terms, nursing and midwifery students at all levels will find this book easy to follow and handy to refer to for help with the writing they need to do throughout their course.
This is the only book on the market to consider writing skills in the context of social work. It has been designed to help students develop the skills to write confidently in a variety of contexts.
As a social worker, you are required to communicate in writing for a wide range of purposes and audiences. This text guides you through all you need to know to develop your social work writing skills: Essential elements of written communication Writing skills in daily practice Macro-practice writing skills: obtaining resources and creating change Influencing your professional context Now with two new chapters on writing for local mass media and writing for social media. Hot tips for effective writing, reflective exercises & further reading are included in every chapter to help you cement your skills and become a confident and effective written communicator.
A Guide to Completing Successful Dissertations and Theses
Developing persuasive, clear, authoritative writing for academic and professional work can be a real challenge for many. This book guides the reader through the writing process for a dissertation, thesis or essay. Practical strategies and tips for each stage of the process are offered throughout, from critical reading through to preparing the final piece of work for submission. The author pays particular attention to an understanding of the English language, and how it is be best used in academic work. Key features of the book are: Real examples from postgraduate work which show the strengths and weaknesses of different approaches Glossaries of terms Case studies of published research which demonstrate good practice in writing Checklists of tasks to complete whilst working on a writing project It will be essential reading for all those writing dissertations, essays and theses at post-registration and postgraduate level in health and nursing.
