Good communication is at the heart of strategies for effective health promotion and public health. At a time when lifestyle and preventable diseases are still on the rise, practitioners are in need of the skills to deliver effective health messages to the right audience, at the right time. Responding to this demand, Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns. The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right through to running the campaign and evaluating its success. "Real-life examples" of actual campaigns are used throughout to show how theoretical ideas work in practice. Working on Health Communication is ideal for students and practitioners in public health, health promotion and other health-related areas who are working on health campaigns.
`This book will be of interest to anyone who has ever carried out therapy. Sooner or later all therapists will encounter setbacks, ranging from attempted suicide by a client, to pre-mature termination by a cross and disappointed client... Leiper's book is an intelligent discussion of the types of problems that may be faced, and a sensible set of ......
Will help therapists overcome obstacles and setbacks in the successful development and maintenance of the therapeutic relationship. Drawing on a range of theoretical approaches, the authors present a framework for understanding problems that arise and offer guidance for working through them. Paperback ISBN 0761953159.
African American Males is a study of the spe cial issues associated with the provision of mental health a nd guidance systems for men in that ethnic category. '
African American Males is a study of the spe cial issues associated with the provision of mental health a nd guidance systems for men in that ethnic category. '
Social workers have roles that require them to engage with clients and families who may be 'reluctant clients', ambivalent or resistant towards those seeking to help and protect. This includes safeguarding roles in relation to children and vulnerable adults, and work to engage with marginalised groups such as young offenders and those with mental health and substance misuse problems. The text addresses issues in relation to the main client groups, and specific chapters take an overview of issues such as understanding and defusing aggressive behavior and keeping yourself safe from assault.
Although the growth of longitudinal data archives is one of the most dramatic developments in the behavioural sciences, there has been a barrier to the effective use of these files due to a lack of understanding of the relation between research questions and archival data - until now. The authors of this volume illustrate how to use the model-fitting process to select and fit the right data set to a particular research problem. Beginning with an introduction to the general issues in working with archival data, the book takes the reader through steps in the recasting of data and question, using substantive examples from the life course, such as temporal patterns of physical and emotional health as well as pathways to retirement.
Working with Babies and Children is essential for all who work with children under three due to its combination of theory and practice, clear writing, and pedagogical material. The Second Edition contains extensive updates on policy, new case studies, and activities from current settings. This revised edition emphasizes: child development and learning attachment/key person relationships planning the environment for babies understanding every child working with parents This book will be useful to those on initial training courses, such as Foundation degrees, NVQ, BA Education and Early Childhood Studies, and for managers and practitioners undertaking CPD.
Working with Babies and Children is essential for all who work with children under three due to its combination of theory and practice, clear writing, and pedagogical material. The Second Edition contains extensive updates on policy, new case studies, and activities from current settings. This revised edition emphasizes: child development and learning attachment/key person relationships planning the environment for babies understanding every child working with parents This book will be useful to those on initial training courses, such as Foundation degrees, NVQ, BA Education and Early Childhood Studies, and for managers and practitioners undertaking CPD.
