How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio and in the newspapers. Often, crucial issues of public health policy are debated and decided on only after they are made visible by the media. The concept of media advocacy as a central strategy for the prevention of public health problems is discussed in this unique book. Traditional communication strategies like social marketing focus on giving people a message; media advocacy gives people a voice. The book lays out the theoretical framework and practical guidelines to successful media advocacy strategies and includes case studies on such vital issues as AIDS and alcohol abuse.
This volume will serve as an indispensable reference for the rural health practitioner facing uniquely rural concerns in health promotion, patient care and professional practice.
How have local economic conditions been affected by the emergence of a global economy? What changes, if any, have local political authorities made to counterbalance the new emphasis on world interests? Comprehensive and timely, this book answers these and other vital questions by exploring local political restructuring in the face of massive global economic change.
Neuman's Systems Model is a comprehensive conceptual framework, used extensively in nursing education; it reflects nursing's interest in holism and the influence of the environment on health. This volume provides a clear and concise overview of the model, with a brief biography of the theorist and a succinct discussion of the theory itself.
Historical and biographical work is becoming a more common type of qualitative research done by social scientists and usually requires the extensive use of formal archives housed in universities, governments, museums and other institutions. This practical and concise book provides an introduction for the novice on conducting archival research and covers such topics as contacting and preparing to work in archives, the protocol of using archives, and ways of organizing and referencing the useful data from the archive.
Total Quality Management (TQM) is shaping the management of the 1990s. This book is the first to present TQM concepts with social service administrators in mind. With examples drawn from public administration, gerontology, public health and non-profit-making organizations, the book provides sound background information on TQM for practitioners.
In this age of global transition, contemporary grassroots mobilization is the dominant form of resistance against the state available to the individual and the community. Using empirically-based case studies as well as theoretical essays, this volume offers suggestions for strategy, ideology and leadership that will enhance the potential of grassroots mobilization.
This is the first book to examine the relationship between sexual and psychological functioning in terms of its effects on patterns of sexual practice over the lifespan. The authors explore: the impact of both voluntary and involuntary sexual experiences in childhood on adolescent sexual activities; the consequences of childhood and adolescent sexual experiences on women's sexual behaviour in adulthood; and the influence of adult sexual abuse.
In this introduction to understanding, researching and doing case studies in the social sciences, Hamel outlines several differing traditions of case study research including the Chicago School of Sociology, the anthropological case studies of Malinowski, and the French La Play school tradition. He shows how each developed, changed and has been practised over time. Suggestions for the practice of case studies are made for the novice reader and an additional feature is the extensive bibliography on case study methods in social science to allow for further exploration of the topic.
