Gain invaluable insight into the entire marketing communications process with this contemporary and accessible textbook. You'll explore both traditional principles and digital techniques, from strategic planning and audience targeting to creative execution and media planning and discover how companies can leverage the power of MarTech, advertising ......
Gain invaluable insight into the entire marketing communications process with this contemporary and accessible textbook. You'll explore both traditional principles and digital techniques, from strategic planning and audience targeting to creative execution and media planning and discover how companies can leverage the power of MarTech, advertising ......
This new essential management textbook is a one-stop shop for students undertaking a Business and Management degree, equipping you with the knowledge, skills, and inspiration to build a career that has the potential to make a meaningful difference. Key features include: The development of key skills for a changing world, including ......
This new essential management textbook is a one-stop shop for students undertaking a Business and Management degree, equipping you with the knowledge, skills, and inspiration to build a career that has the potential to make a meaningful difference. Key features include: The development of key skills for a changing world, including ......
This book shows how data collection in field settings can be done in a structured, systematic and scientific way through interviewing and questionnaires.
A true guide to the essentials, this book takes you through the whole research process from start to finish. Whether you're conducting a report, literature review, proposal, project or dissertation, this book concentrates on what you need to succeed in your assessment. Fresh and focussed, it covers the nuts and bolts of research methods, ......
A true guide to the essentials, this book takes you through the whole research process from start to finish. Whether you're conducting a report, literature review, proposal, project or dissertation, this book concentrates on what you need to succeed in your assessment. Fresh and focussed, it covers the nuts and bolts of research methods, ......
The Sage Handbook of Psychological Perspectives on Diversity, Equity, and Inclusion is a landmark volume that brings together global scholarship to examine the psychological foundations, challenges, and possibilities of DEI in today's world. At a time when DEI efforts are increasingly under political and cultural scrutiny, this handbook offers a ......
Health Psychology: A Lifespan Approach offers a comprehensive exploration of health psychology theory, issues, and applications through a lifespan lens. Its biopsychosocial approach and chronological organisation examine the interactions of health and illness from preconception through to older age, with each chapter focusing on a specific life ......
