What is brand, and how are brand built? Brand Warfare offers unconventional answers to these questions. Julian Kynaston's no-holds-barred, fast-paced account of how he launched and grew Propaganda into one of the UK's most successful brand consultancies provides inspirational insights into the emergence of a unique brand talent. From ......
Making your workplace Equitable, Diverse and Inclusive
The future of work is Equitable, Diverse and Inclusive. In a world where workplace diversity efforts often fall short, you can make a lasting impact and drive cultural change in your organisation. This book provides a step-by-step guide to transforming your workplace into an inclusive environment where everyone thrives. Read ......
Are you a woman working in construction who has been overlooked for a promotion, bullied at work or harassed on site, without redress or resolution? Are you a man who's felt pressured to join in with 'site banter' to fit in or seen women mistreated at work but didn't know how to help? The industry is failing women - but it's ......
The business owner's guide to selling to private equity
Launching and growing a business can be unpredictable - so a clear vision and a strategy for exit is essential to navigate these choppy waters. If you're not sure where you're going and how to get there, feel weighed down by responsibility and tough decision-making, and struggle to balance work and personal life, Cashing Out is your ......
Cold To Sold is the ultimate guide for business owners who want to turn new leads into conversions and grow your business. This book delivers a proven eight-step strategy for reliably creating opportunities, building or growing a profitable business, and making a positive impact on your customers and clients. It's an amazing example of ......
Fed up with jumping through someone else's IT hoops at work? Ready to take the leap and be your own boss? Confident Contractor is the one-stop guide for setting out on your own. Backed up by two decades of IT contracting experience, this book provides practical guidance and actionable strategies for managing the day-to-day reality of ......
Unlocking commercial potential in technical experts
Technical experts are key to driving business growth and customer improvement ideas - but their commercial value is under-utilised. Customer Improvement Selling provides a clear rationale and practical strategies for unlocking commercial potential of technical experts who are not currently employed in sales roles. It offers insights from ......
Unlock your potential to transform your life, well-being and customer experience
Positive customer experiences are the key to shaping human experience overall - with powerful benefits for both you and your organisation. The C.A.R.E. Model unlocks the secret of creating a truly transformative customer experience. It bridges the gap between personal well-being and professional success, creating a strong synergy that ......
How legacy businesses SAVE LEVERAGE ALIGN SIMPLIFY OPTIMISE GROW to WIN
In a world of AI hype, your legacy business risks wasting resources chasing trends without clear value. Data Impact sets out a proven framework for leveraging your business's unique strengths, align on value creation, simplify your processes and optimize for scalable, data-driven growth. Its first principles empirically valid approach ......
