Advertising Account Planning in the Digital Media Landscape is every student and future advertising professionals' guide to contemporary research and implementation strategies for today's most successful campaigns.From data analytics to building a creative brief, this book systematically covers the tools and skills needed to be a successful ......
Advertising Account Planning in the Digital Media Landscape is every student and future advertising professionals' guide to contemporary research and implementation strategies for today's most successful campaigns.From data analytics to building a creative brief, this book systematically covers the tools and skills needed to be a successful ......
Advertising Account Planning in the Digital Media Landscape seeks to bridge the gap between account planning and digital landscape. This text provides a thorough explanation of the kinds of research needed for the account planning process to be successful, and all explained within a digital media mindset.
Advertising Account Planning in the Digital Media Landscape seeks to bridge the gap between account planning and digital landscape. This text provides a thorough explanation of the kinds of research needed for the account planning process to be successful, and all explained within a digital media mindset.
How Farmers, Local Governments, Teachers, and Entrepreneurs Are Rocking the Wine World
In this exuberant book, the authors share their adventures on the China wine trail to meet the farmers, entrepreneurs, and teachers who are changing the wine world. They explore wine tourism hotspots, talk to winemakers searching for good grapes, take us to lush mountains and an arid desert, all in the search for the future of Chinese wine.
Peter Berger is arguably one of the best known living sociologists. Since the 1960s he has been writing on many aspects of the contemporary social scene, and several of his published works are considered classics. This memoir explains not only how he became a social scientist but also the many adventures that his calling led to.
Known as the "Father of the Outdoor Movement," William HH Murray's writings have been appreciated by generations of readers looking to nature as an escape from our daily lives as well as a portal to our past, perhaps none more so than his classic Adventures in the Wilderness: Or, Camp-Life in the Adirondacks. Published in 1869 and widely hailed as ......
In Adventure in Human Knowledges and Beliefs, readers are adjudicators who "measure" the acceptability of knowledges and beliefs. Andrew Ralls Woodward leads readers through an adventure which includes the philosophy of science, religious studies, and theology.
