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Witty, bawdy, and vicious, Yusuf al-Shirbini's Brains Confounded pits the "coarse" rural masses against the "refined" urban population. In Volume One, al-Shirbini describes the three rural "types"-peasant cultivator, village man-of-religion, and rural dervish-offering anecdotes testifying to the ignorance, dirtiness, and criminality of each. In ......
Every day each of us experiences the marketing power and influence of a widely recognized brand name. When we use Coke as a synonym for cola products, or Kleenex to mean tissue, we reinforce the power of these brands. It is no surprise, then, that companies with established brand names protect and nurture them, and that companies without brand ......
Surveys all aspects of branding, from new brand development to brand management, from trademark protection to the role of advertising and design. Looking at the increasingly crucial role that brands have come to play in the international marketplace, 20 contributions address questions such as how l
Why are there so few women in science? This book uses the experiences of successful women scientists and engineers to answer the question of why elite institutions have so few women scientists and engineers tenured on their faculties.
The late eighteenth century marked a period of changing expectations about marriage. The difficulties that rose, including abuse, and domestic violence differ little from those with which couples struggle today. This account reveals a strongly communicative world in which neighborers came to the aid of those locked in unhappy marriages.
The late eighteenth century marked a period of changing expectations about marriage. The difficulties that rose, including abuse, and domestic violence differ little from those with which couples struggle today. This account reveals a strongly communicative world in which neighbors came to the aid of those locked in unhappy marriages.
