Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies encountered by contemporary firms in the realms of marketing management, integrated marketing communication, consumer behavior, branding, customer relationship marketing (CRM), and more. It offers an academic reference to marketing ......
In today's practices of urban design, the map acts as a documentary and design tool as well as a legal document. Its usefulness hinges on its perceived truthfulness and objectivity in the representation of reality. Yet this has not always and everywhere been the case. There was a time in Western and non-Western societies where the nature of the ......
In this penetrating study, Mohd Aarif Rather tackles the problem of the Kashmir Valley, one of the most complex situations in international politics, from the perspective of human security. The Kashmir conflict involves disputed borders between two nuclear power, India and Pakistan, and a local population that has become increasingly alienated ......
Metaphors and Metaphysics for Futuristically Black Colleges and Universities in America, A Sourcebook for Futuring Finds & Mastering Minds
Malcolm X remarked that "education is the passport of the future." This book, developed for aspiring and forward-thinking college students, identifies future careers and future skill sets for the global marketplace and workspaces on the horizon. These future careers include occupations in artificial intelligence, information technology, wearables, ......
In Making Sense of Metaphors and Other Tropes, veteran literary scholar David Reid examines figures of speech, arguing that figures of speech in prose and poetry, literature and talk, make sense as turns of rhetoric by means of their energeia (vividness, radiance, eclat). Reid analyzes figures from Homer to literary giants of the twentieth ......
Travel Emergencies and Your Health, Safety & Security
In today's world, we must all be ready and informed about medical and security issues while traveling. Combining the expertise of three world experts in travel, health and safety, Lizard Bites & Street Riots: Travel Emergencies and Your Health, Safety, and Security is a compact resource certain to save lives, increase comfort, and generate peace ......
Anarchism stands as one of the most vital social movements of the twentieth century. Yet this large (and growing) contemporary movement remain obscured by public and scholarly misconceptions as to its aim and purpose. Lost in recent accounts are the creative and constructive practices undertaken daily by anarchist organizers seeking a world free ......
Anarchism stands as one of the most vital social movements of the twentieth century. Yet this large (and growing) contemporary movement remains obscured by public and scholarly misconceptions as to its aim and purpose. Lost in recent accounts are the creative and constructive practices undertaken daily by anarchist organizers seeking a world free ......
Distinguished Austrian sociologist Reinhold Knoll's letters to his grandchildren, written daily during the Covid-19 pandemic, evolved into an obituary of European culture, politics, and society. They also embody a gesture of thanks to the United States, which took a different path from Europe and then saved it in World War I and World War II. ......
