This Just In: You Don't Need Spin to Make Headlines In an age of 24/7 headlines, shrinking newsrooms, and diminishing attention spans, knowing how to talk to the media isn't optional-it's essential. Newsworthy is your go-to guide for building authentic relationships with journalists, bloggers, influencers and others. It's about pitching ......
Digital transformation is essential for modern enterprises striving to remain competitive in today's fast-evolving markets. Achieving transformation requires more than technology; it demands coordinated changes to business processes, models, and culture. Program management is the organizational backbone that successfully drives digital ......
You don't have to choose. For far too long, women have been told that professional development and motherhood are a trade-off. That success in the boardroom means sacrifice at home. But while the path to professional excellence demands sacrifice, achieving both is not only possible-it's happening. Drawing from over a decade of experience in ......
Sometimes management books achieve a clear-cut distinction between strategy and tactics. Seldom they include the business model as a third competitiveness driver. And never so far, has the theory of business been considered as a fourth required performance vector, different from all other three. However, organizational optimization requires ......
Accelerated Quantum Technologies Change Management offers business and technology leaders a guide to navigating and accelerating their organization's quantum technology journey. Quantum technologies are rapidly emerging across digital ecosystems with transformative potential-from breakthroughs in pharmaceuticals and climate modeling to risks ......
Why Product Development Projects Miss Their Targets
Why do so many new products fail in the market? What causes schedule and cost overruns? How can products be developed right the first time? Unlike books focused solely on speeding development or cutting costs, Blind Spots: Why Product Development Projects Miss Their Targets reveals the often-overlooked traps that lead to costly failures and ......
Technical Communication of Risk, Crisis, and Change
Narratives that Change Minds provides a framework for analysis and case studies of leadership successes and failures relative to communicating risk, crisis, and organizational change within technical contexts. Among the most challenging tasks any leader faces are communicating to various audiences how to change behaviors to limit risks, address ......
Rational Madness: The Essence of Brand Storytelling is a book for marketing professionals who want to bring their brand to the heart of the conversation and to the center of attention. This book dives into the essence of influence and demonstrates, through concrete examples, that successful (brand) storytelling is always deeply rooted in ......
A Leader's Guide to Embracing and Executing Change
Change is no longer coming - it's already here. Will you lead it, or be left behind? From technological advancements to shifting consumer expectations, the ability to adapt and transform is no longer a luxury - it's a prerequisite for long-term organizational survival and growth. Yet despite best intentions, most transformation efforts fail. ......
