The Complete Guide to Creating a Name for Your Company, Product, or Service
You don't have a brand-whether it's for a company or a product-until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you ......
Powerful Brand Positioning Harnesses Key Building BlocksBrand Positioning with Power: Maximizing Your Marketing Impact is a new take on Al Ries and Jack Trout's original positioning concept. The book delivers measurable results because it: Is remarkably easy to use Uses a proven, systematic positioning process Leverages exciting, practical ......
The Clear Line of Sight Aligning Business Strategy and Marketing Tactics
In a global survey of more than four thousand senior executives, consulting firm PwC found that 80 percent of the respondents admitted that few of their associates understood their company's corporate strategy. And even that figure is wildly optimistic. According to research reported in the Harvard Business Review, 95 percent of a company's ......
This book examines the economic logic of the significant variation in growth over long periods. What's necessary for the U.S. and other developed nations to realize stronger growth and more equal incomes? What's necessary for families to feel vacations, college educations, and retirements are possible? Will artificial intelligence (AI) automate ......
A Comprehensive Guide to Short-Term Property Lending
Unlock the Power of Bridging Finance for UK Property Investment This practical and accessible book demystifies bridging finance-a vital tool for modern property investors. Drawing on real-world experience and expert insights, the book guides you through how short-term loans can fund flips, HMOs, title splits, and rental stabilizations. Whether ......
Sustainability offers a vision for business and society that benefits Earth. Yet sustainability is often taught in abstract and disconnected ways. With the Yellowstone River Valley of Montana as its setting, this book introduces readers to sustainability issues, theory, and science. It addresses business profitability, physical environment ......
In a world defined by burnout, quiet quitting, and relentless change, traditional management is failing. But there is a better way. Building a Coaching Culture: The Ripple Effect Raising Performance and Growth offers a human-centered alternative to leadership that not only boosts productivity but also transforms people. With decades of ......
Autonomy is complex. It is independent and dependent. 21st century work requires an autonomous mindset to thrive. Individuals and organizations wishing to thrive will create an environment to enable their autonomy for best decision making. This autonomy includes characteristics of agency, seeing options, and taking control of decisions, all ......
How Continuous Improvement Yields Exponential Growth
Change your future for the better by growing a small business fraction by fraction. Building Small Business Capacity provides a roadmap to help entrepreneurs achieve exponential growth through constant improvement. Learn to own your business and avoid having your business own you. Leverage proven best practices used to guide businesses for ......
