The Thong Principle has little to do with beachwear and everything to do with effective communication. It's about ensuring messages are successful for the sender - and the receiver. The book delves into the elements that comprise successful communications - conciseness, clarity, concreteness, and much more. It also puts those elements into ......
Deliver service they'll never forget--and build a brand they'll never leave. In The Unforgettable Advantage: How to Deliver Service They Remember, businesses in both B2B and B2C sectors will discover how to turn everyday customer interactions into extraordinary experiences that build loyalty, boost retention, and grow lasting brand value. This ......
The Untold Power: Underrepresented Groups in Public Relations fills a glaring void in public relations history by chronicling the practices and scholarship contributed by members of ethnically and racially underrepresented groups.The evolution and advancement of public relations have been recorded and taught as an integral part of the ......
There are books about product and companies but no books about a company as a product.The Vice Chair arrives from orbit around a corporation with a doctrine of leadership without authority for business warriors who reject control, live in a world of influencers, and aspire to become one. Process and culture converge as competitive advantage by ......
This book is a must-read for technologists, retailers, and investors who seek to understand the warehouse automation industry and the tradeoffs of the various technologies. It walks through an array of automation options using understandable terms. It describes the history of the industry and how e-commerce catapulted warehouse automation to the ......
Celebrating Design Thinking and Experiential Learning
Uncertainty has an upside. In Think by Design (TBD), you'll practice a hands-on approach to combine design thinking and experiential learning in business education. Our world's biggest challenges put pressure on everyone. These challenges require us to blend how we act with how we think. Through combined action and reflection, we learn to use ......
Most companies talk about digital transformation. Few actually transform. Think Digital, Beyond Digital isn't another book about technology, it's a book about clarity, simplification, and change. Rui Pedro Silva reveals why 70% of transformations fail and what the best leaders and organizations do differently: they stop chasing trends and start ......
Employers Can Reduce Their Employees' Health Care Costs by Thinking Out of The BoxEmployee health care costs have skyrocketed, especially for small business owners. But employers have options that medical entrepreneurs have crafted to provide all businesses with plans to improve their employees' wellness and reduce their costs. Thus, the cost of ......
Transform Your Culture Through Empowerment is written for those seeking to learn how to develop a transformation system that helps organizations reach their full potential. This book teaches employees how to transform their work systems and to organize and lead their organizations through the transformation process. Examples, tools, and ......
