This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. Facebook, Instagram, LinkedIn, Pinterest, Twitter, Tik Tok-the one thing that unites them all is that they are used by people, real human beings. Too often today, marketers are focused on algorithms and ......
How to Get, Keep, and Use Attention to Grow Your Business
Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People's attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on. Marketing veterans Cassandra Bailey and Dana Schmidt have developed a ......
How Retail Leaders Create Environmental, Social, & Cultural Innovations
Sustainability for Retail is an important international overview of the role of retail in the worldwide climate crisis. Its focus is on apparel and related retail products, from supply chain to the selling floor. The retail industry is identified as the source of 10 percent of the world's carbon emissions.This book presents the notable successes ......
This book offers a concise and analytical portrait of the contemporary world. The author encompasses concepts and theories from multiple disciplines notably sociology, anthropology, business, and economics to examine major global trends and transformations of the modern world, their underlying causes, and their consequences. The text examines ......
This series of books focuses on highly specialized Emergency Management arrangements for healthcare facilities and organizations. It is designed to assist any healthcare executive with a body of knowledge which permits a transition into the application of emergency management planning and procedures for healthcare facilities and organizations. ......
There are books about product and companies but no books about a company as a product.The Vice Chair arrives from orbit around a corporation with a doctrine of leadership without authority for business warriors who reject control, live in a world of influencers, and aspire to become one. Process and culture converge as competitive advantage by ......
There is controversy among economists over just what it is that economists should do. The controversy is centered on the question whether what is called "neoclassical" or "mainstream" economics provides the appropriate template for performing economic analysis. Neoclassical economics is based on the principle that economic behavior is guided by ......
Despite how much is written about strategy, and money spent on it, reports of chronic failures persist. Two causes dominate. Strategy is still not fully defined and strategy practice is still largely based on a planned view of the world. Change and innovation, however, are not wholly planned but emerge from the myriad interactions of the players ......
Are you a franchisee or small business owner? If so, you need this book. Are you are looking for practical advice and tools to help you achieve more success? If so, you need this book. Included are stories and advice from franchisees and operators who have built successful franchise businesses as well as business experts. Their contributions add ......
