A Workforce Training Plan for the Postpandemic Economy
Embracing Ambiguity fills a tremendous need in today's chaotic marketplace by providing a timely, impactful, and relevant self-directed training program designed to enhance the essential skills employees need to embrace today's ambiguity. By engaging in self-directed learning employees will increase their self-awareness, further their sense of the ......
The Clear Line of Sight Aligning Business Strategy and Marketing Tactics
In a global survey of more than four thousand senior executives, consulting firm PwC found that 80 percent of the respondents admitted that few of their associates understood their company's corporate strategy. And even that figure is wildly optimistic. According to research reported in the Harvard Business Review, 95 percent of a company's ......
Disrupt Groupthink, Build Stronger Plans, and Achieve Better Results
In 2018, the celebrated biotechnology startup Theranos collapsed from a market valuation of over $9 billion into bankruptcy and felony charges against its superstar founder, Elizabeth Holmes. This spectacular failure was due in large part to the silencing of dissenting voices who challenged the dubious claims and questionable decisions by Theranos ......
This book guides the reader from the building blocks of revenue management, to pricing science and merchandising, and to broader issues of setting objectives in support of a revenue strategy. The discipline is evolving, and that evolution has been accelerated by the COVID-19 pandemic. Leaders in hotel revenue management, and more broadly in ......
The Complete Guide to Creating a Name for Your Company, Product, or Service
You don't have a brand-whether it's for a company or a product-until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you ......
Setting Objectives and Key Results to Reach Your Most Ambitious Goal
Leaders in the digital era are faced with breaking into new markets, disrupting existing ones, and doing so with more precision than ever before just to keep up with their competitors. To innovate more quickly, to rapidly experiment with ideas and technology, to pivot seemingly overnight, you need to have a system in place that can help you ......
What does it take to become an effective executive? Anyone with that dream goal will want to know the answers to the six questions around which this book is organized: Who are you? What's your strategic story? Can you sell your story? Can you organize to help not hinder? Are you a Change Master? Can you transform intangible asset pools into ......
What Hedge Funds Do provides a needed complement to journalistic accounts of the hedge fund industry, to deepen the understanding of non-specialist readers such as policymakers, journalists, and individual investors. What do hedge funds really do? These lightly-regulated funds continually innovate new investing and trading strategies to take ......
