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9781637421734 Academic Inspection Copy
  • Brand Vision

  • The Clear Line of Sight Aligning Business Strategy and Marketing Tactics
  • In a global survey of more than four thousand senior executives, consulting firm PwC found that 80 percent of the respondents admitted that few of their associates understood their company's corporate strategy. And even that figure is wildly optimistic. According to research reported in the Harvard Business Review, 95 percent of a company's ......
  • ISBN-13: 9781637421734 (Paperback)
  • Publisher: BUSINESS EXPERT PRESS
    Imprint: BUSINESS EXPERT PRESS
  • Price:
    AUD $62.99
  • Stock: 0 in stock
  • Local release date: 30/04/2022
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Business & management [KJ]Sales & marketing [KJS]Advertising [KJSA]
9781637421758 Academic Inspection Copy
  • Modern Devil's Advocacy

  • Disrupt Groupthink, Build Stronger Plans, and Achieve Better Results
  • In 2018, the celebrated biotechnology startup Theranos collapsed from a market valuation of over $9 billion into bankruptcy and felony charges against its superstar founder, Elizabeth Holmes. This spectacular failure was due in large part to the silencing of dissenting voices who challenged the dubious claims and questionable decisions by Theranos ......
  • ISBN-13: 9781637421758 (Paperback)
  • Publisher: BUSINESS EXPERT PRESS
    Imprint: BUSINESS EXPERT PRESS
  • Price:
    AUD $62.99
  • Stock: 0 in stock
  • Local release date: 30/04/2022
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Finance [KFF]Entrepreneurship [KJH]Management decision making [KJMD]
9781637421918 Academic Inspection Copy
  • Hotel Revenue Management

  • The Post-Pandemic Evolution to Revenue Strategy
  • This book guides the reader from the building blocks of revenue management, to pricing science and merchandising, and to broader issues of setting objectives in support of a revenue strategy. The discipline is evolving, and that evolution has been accelerated by the COVID-19 pandemic. Leaders in hotel revenue management, and more broadly in ......
  • ISBN-13: 9781637421918 (Paperback)
  • Publisher: BUSINESS EXPERT PRESS
    Imprint: BUSINESS EXPERT PRESS
  • Price:
    AUD $62.99
  • Stock: 0 in stock
  • Local release date: 30/04/2022
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Financial accounting [KFCF]Management accounting & bookkeeping [KFCM]Service industries [KNS]
9781637423240 Academic Inspection Copy
  • Brand Naming

  • The Complete Guide to Creating a Name for Your Company, Product, or Service
  • You don't have a brand-whether it's for a company or a product-until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you ......
  • ISBN-13: 9781637423240 (Hardback)
  • Publisher: BUSINESS EXPERT PRESS
    Imprint: BUSINESS EXPERT PRESS
  • Price:
    AUD $73.99
  • Stock: 0 in stock
  • Local release date: 14/03/2022
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Behavioural economics [KCK]Sales & marketing [KJS]Advertising [KJSA]
9781637423639 Academic Inspection Copy
  • Moving the Needle with Lean Okrs

  • Setting Objectives and Key Results to Reach Your Most Ambitious Goal
  • Leaders in the digital era are faced with breaking into new markets, disrupting existing ones, and doing so with more precision than ever before just to keep up with their competitors. To innovate more quickly, to rapidly experiment with ideas and technology, to pivot seemingly overnight, you need to have a system in place that can help you ......
  • ISBN-13: 9781637423639 (Hardback)
  • Publisher: BUSINESS EXPERT PRESS
    Imprint: BUSINESS EXPERT PRESS
  • Price:
    AUD $96.99
  • Stock: 0 in stock
  • Local release date: 03/02/2022
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Business strategy [KJC]Management: leadership & motivation [KJMB]Project management [KJMP]
9781637423431 Academic Inspection Copy
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