The Scope, Dynamic, and Future of Military Communications
This book takes an in-depth look at the function of public relations as it exists in the U.S. military in the 21st Century.There have been several books and journal articles covering the military/media relationship but none that delve into breadth and depth of the responsibilities of today's military public affairs officer. This book discusses the ......
From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight.When people think about ethics failures, they typically think of Enron, Volkswagen, and other major scandals. Most communication professionals will ......
Managing a servitization strategy is a tough managerial challenge due to the delicate and high business implications. What do you need to know to achieve the outcomes the company wants? A reliable, practical, and effective instrument and a relevant dynamic managerial capability for motivation and adoption decision. This is the value proposition of ......
This book discusses the attributes of inclusive business by engaging people (customers and stakeholders) in creating social and customer values and enhancing business growth among customer-centric companies. Corporate policy and implications of the inclusiveness in businesses on social development constitute the core discussion in this book. ......
We have a problem in healthcare. That problem is this: in today's healthcare environment, especially in the United States, people take a back seat to the numbers in almost every aspect of healthcare service delivery. Productivity, utilization, and other business metrics rule the roost. If it's not calculatable, spreadsheet-able, or measurable, ......
This book examines the economic logic of the significant variation in growth over long periods. What's necessary for the U.S. and other developed nations to realize stronger growth and more equal incomes? What's necessary for families to feel vacations, college educations, and retirements are possible? Will artificial intelligence (AI) automate ......
This book is a practical guide to two of the most important emerging technologies: data science/AI and blockchain.The world of technology progresses so quickly that we often don't realize how far we've come. Over the last 20 years, technologies like data science, artificial intelligence, the Internet of Things, and blockchain have transformed the ......
Foundations for a Successful Career and a Fulfilling Life
This book was written for everyone who has ever wondered, am I doing this right? when thinking about their lives and careers. Leveraging the collective experience of hundreds of professionals, this book is the ultimate early career desk reference! When readers finish reading, it is not the end, but the beginning of a successful career and a ......
How Multinational Corporations Undermine American Prosperity
This book is not an academic treatise. It is a concise story that tells what America's multinationals did to the U.S. economy and how they did it. It is an applied and actionable book which includes many suggested solutions that function as steps the reader can take in their company. This book is based on a promise made by multinationals in 2018 ......
