This book is written to help professionals take action. Each chapter describes concepts and tips that apply to a variety of industries. This book is especially beneficial to the following readers: Marketing professionals promoting technical features and benefits of products or services will gain insight into technical communication and how to ......
Cyberattacks are more destructive than ever, but your c-suite can stop them. This book tells you how.Cyberattacks are worse now than ever before. To defeat cybercriminals, companies must focus on the low-hanging fruits of cybersecurity. It's all about the basics. Companies laid low by ransomware failed to practice good cyber hygiene by ......
Turn Crisis Into CashMoney matters got a lot scarier in 2020 and there is no end to the volatility in sight. Crisis means danger but also opportunity. To turn a profit during the next bust, or the next burst of inflation, individual investors and businesspeople must understand the economics of money, banking, and finance. That's what this book ......
Process Improvement to Company Enrichment: An Integrated Strategy presents a unique, proven methodology for achieving an environment of innovation.This book details a comprehensive and integrated approach to optimization: acting strategically; refining business processes; energizing personnel development; forging reasoned technology decisions; and ......
This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience.Marketing has been traditionally goods oriented with a business to customer focus. However, it is established that financial service ......
What They Didn't Teach You in School: Lessons for STEM Students and ProfessionalsScience, Technology, Engineering, and Math education has been described as, "drinking from a firehose." STEM students are required to absorb an overwhelming amount of technical information before they can earn their undergraduate degrees. But it takes more than a ......
Effective and Profitable Strategies for Investors, Second Edition
Mastering Options: Effective and Profitable Strategies for Investors is essential reading for beginners to the world of options. It explains the essentials of option and hedging strategies that will empower you to earn attractive profits.Primarily aimed at undergraduates and retail investors, it opens the door to a world of unlimited profits with ......
This series of books focuses on highly specialized Emergency Management arrangements for healthcare facilities and organizations. It is designed to assist any healthcare executive with a body of knowledge which permits a transition into the application of emergency management planning and procedures for healthcare facilities and ......
The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power.Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a ......
