Advertising and Promotion: What the Student Sees presents the main points of organizing an advertising campaign, examples of advertising that have become revered as classics, media planning, and insight into careers in advertising and marketing industries. As students learn more about marketing and advertising concepts and strategies, they are ......
African Cultural Influence in American Society: An Anthology provides students with a curated collection of readings that identify and explore the ways in which American society has been shaped by African culture. The anthology is organized into three main chapters. The opening chapter examines African traditional beliefs through arts and ......
Living at the Crossroads of Race, Gender, Class, and Culture
Afrikan American Women: Living at the Crossroads of Race, Gender, Class, and Culture provides students with a selection of carefully curated readings that comprehensively address the psychological experience of women with Afrikan ancestry in the United States. The anthology brings together the work of psychologists, social workers, historians, ......
Agricultural Cooperatives provides an overview of the cooperative business model tailored specifically to the field of agriculture. The textbook begins by describing the historical and contemporary principles that underpin the cooperative business form, such as member control and equitable distribution of profits. It continues with a discussion of ......
Algorithms in Action effectively introduces students to a variety of techniques for designing algorithms with a focus on developing intuitive understanding. Readers learn how to successfully construct foundational algorithms, preparing them for more advanced courses in the discipline, as well as professional application. Over the course of nine ......
American Education Policy and the World that Changed It provides students a chronological exploration of the forces that have shaped American education policy from the colonial period through to the enactment of the Every Student Succeeds Act (ESSA) in 2015. It thoroughly examines the intersection of national and international events that impacted ......
The focus of American Government and Politics is threefold: to introduce students to some of the primary documents that are vital to understanding the U.S. government; to highlight some of the more famous contemporary political scientists and theories; and to demonstrate how research and data help political scientists better understand the world ......
This textbook illuminates the multifaceted dynamics that have shaped the American healthcare landscape from the 1940s to the present. It adopts unique analytical lenses to explore the economic, political, and historical influences-and their interplay-and how they have contributed to the current state of healthcare policy in the United States.
American Political Thought: Theory and Practice provides students with a carefully curated selection of short and accessible readings that explore essential themes in American political thought. The anthology comprises diverse writings from a variety of American political thinkers throughout time. Opening chapters present readers with reflections ......
