Max Multi-Channel Messaging introduces budding copywriters, entrepreneurs, and marketers in every category to the ins and outs of creating strategic and compelling copy across a variety of marketing channels. The text features 12 chapters with each addressing a specific element of or approach toward the creation of effective copy. The opening ......
Max Multi-Channel Messaging introduces budding copywriters, entrepreneurs, and marketers in every category to the ins and outs of creating strategic and compelling copy across a variety of marketing channels. The text features 12 chapters with each addressing a specific element of or approach toward the creation of effective copy. The opening ......
Measurement and Evaluation in Teaching: An Anthology provides students with a curated collection of articles that explore educational assessment, evaluation, and testing methodologies. The readings, authored by a variety of experts in the field, cover a wide range of topics, starting with an overview of the history and current state of ......
Mechanical Vibrations: Theory and Applications presents the basic principles of engineering vibrations and introduces students to a strategic framework to advance their knowledge and skill in engineering problem-solving. The opening chapter reviews key topics, including mathematical modeling, dimensional analysis, dynamics, and more. Chapter 2 ......
Mechanical Vibrations: Theory and Applications presents the basic principles of engineering vibrations and introduces students to a strategic framework to advance their knowledge and skill in engineering problem-solving. The opening chapter reviews key topics, including mathematical modeling, dimensional analysis, dynamics, and more. Chapter 2 ......
The fourth edition of the comprehensive text that expertly helps students navigate the complex ethical landscape of current and future media practices. Media Ethics, now in its fourth edition, serves as an authoritative resource for understanding the theoretical frameworks underlying media practices and the ethical dilemmas media professionals ......
In Men's Mental Health: A Wellness-Based Approach to Healthy Masculinity, editors Paul F. Granello, Matthew S. Fleming, and Tyler D. Hudson convene the voices of leading scholars across the disciplines to examine the state of men's mental health in American society. The book paints a picture of a social system that is hostile toward men's mental ......
Mexican American Health: Historical, Social, and Cultural Perspectives helps readers better understand the multifaceted aspects that influence health disparities and inequities confronted by Mexican Americans today. It departs from traditional medical models, introducing readers to a broader, in-depth analysis that considers historical, ......
Microeconomics: Concepts and Applications provides students with an approachable and concise introduction to the field, including real-world examples that highlight its importance and application in everyday decision-making. The textbook is organised into six distinct parts. Part I serves as an introduction to economics, highlighting the five key ......
