A Guide to Measuring Marketing Performance for Decision-Making
Marketing Metrics: A Guide to Measuring Marketing Performance for Decision-Making provides students with the skills and strategies they need to effectively assess the efficacy of marketing initiatives. With this knowledge, future marketers are well-equipped to speak to impact of marketing activities, make recommendations, and influence the ......
Like a powerful magnet, the concepts outlined in Marketing Management: A Strategic Framework and Tools for Success can be used to attract new customers and bring existing customers closer to your brand. The authors balance academic insight with practical application to emphasize the strategic process and the fundamental tools required to deliver ......
Marketing Fundamentals for Future Professionals offers concise yet comprehensive coverage of the language and theory of marketing and shows how marketing principles can be used in both personal and professional life. Modeled on practice-oriented handbooks, this easily adaptable text explains how marketing principles are fundamental to business ......
Deborah Wagnon's Marie Sharp: Made in Belize (The Authorized Biography) tells the story of an extraordinary woman from Belize who overcame societal barriers, as well as personal and professional setbacks, to build a hugely successful worldwide business, Marie Sharp's Fine Foods, Ltd. The book traces Marie's life from her early years in San Pedro, ......
Mapping Afrofuturism: Understanding Black Speculative Practice addresses the multifaceted domain of Afrofuturism--a cultural, political, and intellectual movement that uses African diaspora concerns to reshape how we understand technology and culture. This anthology examines the historical trajectory and impact of Afrofuturism in the United ......
We are living in an entrepreneurial economy where the most indispensable resources of a business enterprise are not embedded in its financial or physical capital, but in its human capital-its people. Consequently, business scholars, researchers, and practitioners share the consensus that the economic future of any nation or region will be ......
Management Accounting: A Business Planning Approach has three primary objectives: to introduce students to strategy and its impact on process and performance; to help students understand basic business processes and their inherent risks; and to emphasize the importance of management accounting in business decision making. In addition to highly ......
Making Sociological Sense is an engaging anthology that introduces students to the field of sociology through exposure to the work of sociologists. Through a collection of research-based articles, students learn how to articulate the sociological perspective and its contribution to the understanding of human behavior and society. They develop ......
Making Sense of Microsoft Excel provides students with the knowledge, tools, and skillsets they need to fully understand the vast capabilities of Microsoft Excel, learn how the program functions, and apply their newfound knowledge to use the program effectively. The book begins by defining a spreadsheet, explaining the types of information that ......
