Max Multi-Channel Messaging introduces budding copywriters, entrepreneurs, and marketers in every category to the ins and outs of creating strategic and compelling copy across a variety of marketing channels. The text features 12 chapters with each addressing a specific element of or approach toward the creation of effective copy. The opening ......
Mathematical Models in Economics: An Introduction equips economics students with the foundational knowledge in mathematical models and concepts they need to transition from beginner-level courses to intermediate-level material. The book is designed to bridge the gap between applied math and economics that students face when being confronted with ......
Mastering the Fundamentals of Finance: Building Skills and Intuition presents students with a uniquely structured approach to learning finance. Casting aside the traditional approach, the text emphasizes growth-focused valuation skills and the explicit development of intuition. The text features a unique modular design with twelve chapters ......
A Guide to Measuring Marketing Performance for Decision-Making
Marketing Metrics: A Guide to Measuring Marketing Performance for Decision-Making provides students with the skills and strategies they need to effectively assess the efficacy of marketing initiatives. With this knowledge, future marketers are well-equipped to speak to impact of marketing activities, make recommendations, and influence the ......
Like a powerful magnet, the concepts outlined in Marketing Management: A Strategic Framework and Tools for Success can be used to attract new customers and bring existing customers closer to your brand. The authors balance academic insight with practical application to emphasize the strategic process and the fundamental tools required to deliver ......
Marketing Fundamentals for Future Professionals offers concise yet comprehensive coverage of the language and theory of marketing and shows how marketing principles can be used in both personal and professional life. Modeled on practice-oriented handbooks, this easily adaptable text explains how marketing principles are fundamental to business ......
Deborah Wagnon's Marie Sharp: Made in Belize (The Authorized Biography) tells the story of an extraordinary woman from Belize who overcame societal barriers, as well as personal and professional setbacks, to build a hugely successful worldwide business, Marie Sharp's Fine Foods, Ltd. The book traces Marie's life from her early years in San Pedro, ......
Mapping Afrofuturism: Understanding Black Speculative Practice addresses the multifaceted domain of Afrofuturism--a cultural, political, and intellectual movement that uses African diaspora concerns to reshape how we understand technology and culture. This anthology examines the historical trajectory and impact of Afrofuturism in the United ......
We are living in an entrepreneurial economy where the most indispensable resources of a business enterprise are not embedded in its financial or physical capital, but in its human capital-its people. Consequently, business scholars, researchers, and practitioners share the consensus that the economic future of any nation or region will be ......
