Strategies for Creating Value in the Patient Experience
Healthcare Marketing: Strategies for Creating Value in the Patient Experience provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction. The book features insights from practicing healthcare professionals, focused readings, and background on marketing ......
Written for students with some previous exposure to algebra, Intermediate Algebra: The Why and the How focuses on explanations of steps and practical advice on how and why things are done in certain ways when solving algebraic equations. The book begins with the real number system and then moves students through linear equations, lines, ......
Social Psychology: A Storytelling Approach uses a true storytelling approach to educate readers about the potential of research in the field to shed light on influences on human behavior. The narratives engage students as they gather knowledge about the field. Students learn about social perception and social inference, the self, and persuasion ......
The reader Intercultural Communication: Adapting to Emerging Global Realities teaches readers how to adapt to new, emerging global realities. The selected readings focus on significant, new players in the global political economy, most notably the BRICS nations, to enhance knowledge and communicative competence of all parties at stake. The first ......
Written to serve as a companion grammar and workbook to the advanced Spanish language text of the same name, this manual uses relevant, engaging issues from the Spanish-speaking world to support explicit instruction in vocabulary and grammar. In the first section, explicit grammar instruction is provided on the nineteen advanced Spanish ......
This workbook was developed for an intermediate French taught at the University of California, San Diego. The course is organized around the reading of Leila Sebbar's novel Sherazade. The structure and themes of the novel lend themselves very well to an intermediate level course as each chapter can be discussed as a text in itself. In addition ......
This workbook was developed in the context of an intermediate French course (intermediate French I) taught each quarter at the University of California San Diego. The course undertakes a thorough review of grammar and develops oral and written language skills by analyzing short stories, comic strips, and movies selected from various ......
This workbook was developed for intermediate French II, the second of a three-course sequence (intermediate French) that is taught each quarter at the University of California, San Diego. Intermediate French II continues the review of grammar begun in intermediate French I. It develops students' oral and written skills through the reading and ......
Based on over twenty years of classroom experience, Revealing Our Social World: A Brief Introduction to Sociology is written with the teaching sociologist in mind. Humorous, accessible, and informal, the book introduces non-major students to the basic theories, concepts, and terms of sociology. Revealing Our Social World is organized into four ......
