This book traces the evolution of Maya civilization through the Pre-Columbian era, a span of some 2,500 years from the origins of complex society within Mesoamerica to the end of the Pre-Columbian world with the Spanish Conquest in the 16th century. The sixth edition presents new archaeological evidence and historical studies and offers the most ......
A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success-regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and ......
Companies are increasingly facing intense pressures to address stakeholder demands from every direction: consumers want socially responsible products; employees want meaningful work; investors now screen on environmental, social, and governance criteria; "clicktivists" create social media storms over company missteps. CEOs now realize that their ......
From Munchausen by Tiktok to wellness apps to online communities to AI, the DISCO Network explores the possibilities that technoskepticism can create. This is a book about possibility and refusal in relation to new technologies. Though refusal is an especially powerful mode-particularly for those who have historically not been given the option ......
What is a technical object? At the beginning of Western philosophy, Aristotle contrasted beings formed by nature, which had within themselves a beginning of movement and rest, and man-made objects, which did not have the source of their own production within themselves. This book, the first of three volumes, revises the Aristotelian argument and ......
Systems Concepts in Action: A Practitioner's Toolkit explores the application of systems ideas to investigate, evaluate, and intervene in complex and messy situations. The text serves as a field guide, with each chapter representing a method for describing and analyzing; learning about; or changing and managing a challenge or set of problems. ......
Being serious demands serious kinds of work. In Styles of Seriousness, Steven Connor reflects on the surprisingly various ways in which a sense of the serious is made and maintained, revealing that while seriousness is the most powerful feeling, it is also the most poignantly indeterminate, perhaps because of the impossibility of being completely ......
An Anthropologist in the World of Artificial Intelligence
Diana E. Forsythe was a leading anthropologist of science, technology, and work, and especially of the field of artificial intelligence. This volume collects her best-known essays, along with other major works that remained unpublished upon her death in 1997. The essays proceed as a series of developing variations on the key questions that still ......
The Philippines is among the most successful migrant-sending nations in the world, both lauded and critiqued for exporting its own citizens to a global labor market. Yasmin Y. Ortiga brings readers beyond this popular image to explore questions often overlooked: What happens when workers who were encouraged to emigrate are suddenly unable to ......
