Undergraduate and graduate students who need a comprehensive understanding of the principles and practices of sport marketing; reference for sport management researchers and practitioners.
For students planning to work in a sport- or exercise-related career, it is crucial to understand the essential role nutrition plays in health, adaptations to physical activity and exercise, weight maintenance, and sports and exercise performance. Sport Nutrition, Fourth Edition With HK Propel Access, presents the principles and rationale for ......
This is the loose-leaf version of Sport Nutrition, Fourth Edition, which offers students a less expensive, printed version of the text. For students planning to work in a sport- or exercise-related career, it is crucial to understand the essential role nutrition plays in health, adaptations to physical activity and exercise, weight maintenance, ......
Sport Nutrition for Health and Performance, Second Edition, will help students and practitioners understand the function of the nutrients in the body and how these nutrients affect health and athletic performance. The authors present clear, comprehensive, and accurate nutrition information that may be applied to a variety of careers. The text ......
In today's sports world, decision makers, coaches, trainers, and athletes readily embrace sport performance analytics (SPA) and expect decisions to be based on such analyses. Organizations adept at collecting data, analyzing data, and applying findings enjoy a competitive advantage on the field-and a positive impact on the bottom line. For sport ......
We marvel at the steely nerves, acute concentration, and flawless execution exhibited on the 18th green, at the free-throw line, in the starting blocks, and on the balance beam. While state-of-the-art training regimens have extended athletes' physical boundaries, more and more coaches are realizing the importance of sport psychology in taking ......
A textbook for upper-undergraduate and graduate courses in sport public relations, communication, and media. A reference for sport industry professionals managing public relations, athletic communications, or media or community relations.
Sport Skill Acquisition considers the expanding knowledge in motor behavior, with a focus on application, blending major theoretical perspectives with other performance essentials to support athletic performance. The it depends approach is employed to select a strategy for each particular context.
