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9798823355575 Academic Inspection Copy

Cases in Entrepreneurship

  • ISBN-13: 9798823355575
  • Publisher: COGNELLA ACADEMIC PUBLISHING
    Imprint: COGNELLA ACADEMIC PUBLISHING
  • Edited by Armen Hadjinian
  • Price: AUD $316.00
  • Stock: 0 in stock
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Local release date: 26/01/2025
  • Format: Paperback (229.00mm X 152.00mm) 58 pages Weight: 0g
  • Categories: Entrepreneurship [KJH]
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Cases in Entrepreneurship provides students with diverse, real-world examples of entrepreneurship in action. Through real-world cases, readers learn critical lessons in business management, business development, and entrepreneurship. Each case includes a short introduction, explanations of why the case is important, key terms, the case itself, and post-reading case questions. The second edition features seven new case studies in which a new manager reflects on the concept of leadership at a colleague's retirement banquet, readers are encouraged to consider of the role of soft skills in management and leadership, ethical issues within a company threaten to detail its financial success, and a profitable business considers way in which to grow. Additional cases explore Red Bull's competitors and innovators in the energy drink industry, launching a catering business, and maintaining a small company's altruistic foundations as they expand and grow. Cases in Entrepreneurship is an ideal supplementary textbook for courses and programs in business management and entrepreneurship.
Armen Hadjinian holds a bachelor's degree in business and M.B.A. from Marquette University. He is a coordinator and instructor for Milwaukee Area Technical College's entrepreneurship program and advisor for its Center for Entrepreneurship. When he joined the faculty at MATC as a business management instructor, Hadjinian revamped the business training diploma program curriculum to place more emphasis on entrepreneurship, strategy, and new product develop. An entrepreneur himself, Hadjinian formerly owned a running gear store, as well as his family's carpet business. He was also the lead consultant for one of the first mobile payment apps, Talipayments, which was a finalist in the Miller/Coors Urban Entrepreneurship Challenge.
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