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Octopus

The Pioneering Story of the World's First Contactless Payment Card
  • ISBN-13: 9789887554639
  • Publisher: BLACKSMITH BOOKS
    Imprint: BLACKSMITH BOOKS
  • By Rob Noble
  • Price: AUD $73.99
  • Stock: 0 in stock
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Local release date: 03/09/2024
  • Format: Hardback (216.00mm X 140.00mm) 396 pages Weight: 0g
  • Categories: Intelligent/automated transport system technology [TRT]
Description
Author
Biography
Table of
Contents
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Nowadays most people are familiar with payments using contactless cards, or even mobile phones. But few know that just after Hong Kongs handover to China in 1997, the city launched the worlds first payment system using the then-new contactless smart technology.

Drawing on the authors inside knowledge, this is a definitive history of how the Octopus card emerged, and how it progressed to become the most successful transport-based payment card. Disappointments and mistakes along the way are detailed and comparisons are made with similar systems in Singapore, London, South Korea and Japan. Chapters on lessons learned and the prospects for cashless societies round out the book.

Rob Noble, an Australian, joined the MTR as Transport Planner in 1976, and subsequently became the Marketing and Planning Director. One of his key responsibilities was ticketing, being intimately involved with MTRs magnetic multi-ride and stored value tickets, the precursors to the Octopus. Sometimes called "the Father of Octopus", he was in the right place at the right time to be the driving force in cajoling the five major public transport operators to set up Octopus Cards Ltd (OCL) in 1994. He was the first CEO of OCL. He has a Bachelor of Civil Engineering Degree, a Masters Degree in Transportation Science, and an MBA, the latter from the University of Hong Kong. Noble was the key "insider", and gained unique insights and understandings of the Octopus project over a 10-year period from the time contactless smart card technology first emerged in the early 1990s, till leaving OCL in 2001.

Foreword

Introduction

Chapter 1 From Smart Idea to Launch

Chapter 2 Getting Up to Speed

Chapter 3 Revving Up Off-Road Vehicles

Chapter 4 Spreading the Tentacles Wide and Far

Photo section

Chapter 5 Getting Better All the Time

Chapter 6 Numbers Show Octopus Success

Chapter 7 Recalcitrant Players

Chapter 8 Bumps in the Road

Chapter 9 Benefits for All

Chapter 10 Singapores EZ-Link Card

Chapter 11 Londons Oyster Card

Chapter 12 Seouls Tmoney Card

Chapter 13 Tokyos Suica Card

Chapter 14 Lessons Learned from Five Schemes

Chapter 15 A Cashless Future?

Conclusions

Glossary of Acronyms

Appendices

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