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9789815203264 Academic Inspection Copy

How Thailand's Move Forward Party's Fandom Strategy Shaped the 2023 General Election

  • ISBN-13: 9789815203264
  • Publisher: ISEAS
    Imprint: ISEAS
  • By Alexandra Colombier
  • Price: AUD $24.99
  • Stock: 0 in stock
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Local release date: 10/06/2024
  • Format: Paperback (210.00mm X 148.00mm) 17 pages Weight: 68g
  • Categories: Asian history [HBJF]South East Asia [1FM]
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The concept of political fandom, the state of being fans of a politician or of a political party, played a crucial role during Thailand's General Election in 2023. Fandom contributed to the popularity on social media of politicians, such as Pita Limjaroenrat, the Move Forward Party's leader and prime ministerial candidate. The strategies involved in achieving celebrity status for politicians are varied. This paper provides a case study of the factors behind the success of Pita and the Move Forward Party and contrasts these with reasons why Pita's key political opponents were less effective. It argues that the digital age and the transcendence of politics into pop culture, where celebrity status and fandom can drive electoral outcomes, signify a profound shift in democratic participation, political engagement and the very fabric of Thai politics. While fandom has become a stream in participatory democracy, it also highlights the polarized and temperamental nature of Thailand's contemporary hyper-partisan political scene.
Alexandra Colombier is a French Social Science researcher, specializing in political communication, digital media, social groups and identities in Thailand. She holds a Master's Degree in Political and Cultural Sociology from the Institute of Political Studies, University of Toulouse (France). She is currently a PhD student at the University of Le Havre (Normandy).
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