Many business owners start their companies with passion and excitement, only to find themselves overwhelmed by operational challenges, declining motivation and inconsistent results. The dream business they once envisioned slowly becomes a source of stress rather than opportunity.
In Better Business That Works: Creating Positive Change, international author, digital marketing expert and business growth coach Alexei Kouleshov reveals how to turn that situation around and build a business that genuinely works for you.
Drawing from decades of experience working with companies across multiple industries, Alexei provides a practical roadmap for business owners who want to improve profitability, attract better clients and create a more efficient and rewarding business model. As the founder of a successful national digital marketing agency and a partner in several businesses himself, Alexei understands firsthand the challenges that entrepreneurs face when trying to scale their companies while maintaining balance and clarity.
This book uncovers the critical problems that commonly prevent businesses from growing and explains how to address them using simple, proven strategies. Alexei demonstrates how mindset plays a crucial role in business success and shows readers how to shift their thinking to attract better opportunities, improve decision-making and build stronger leadership capability.
Readers will also learn how to optimise the core pillars of business success, including marketing, sales, systems and team culture. By strengthening these key areas, business owners can improve efficiency, increase revenue and create a more sustainable and scalable business structure.
One of the most powerful aspects of the book is Alexei’s practical approach to marketing and sales. He explains how businesses can dramatically improve their marketing efforts to attract higher-quality clients and how to implement stronger sales processes that consistently generate revenue.
The book also explores the importance of team performance and organisational culture, offering strategies to help leaders build stronger, more motivated teams that contribute to long-term success.
Whether you are running a startup, managing a growing company or looking to revitalise an established business, Better Business That Works provides the insights and strategies needed to create positive change.
This book is a practical guide for business owners who want to regain control, rediscover their passion and build a business that truly works.
Alexei Kouleshov is an international author, digital marketing expert and business growth coach. He is the founder and managing director of Your Easy Web Solutions, a national digital marketing agency with offices in Brisbane, Melbourne and the Gold Coast that has helped businesses optimise their marketing and grow their revenue since 2007. In addition to consulting, Alexei owns and partners in several businesses across trade services, domestic services and online retail. His hands-on involvement in multiple industries gives him a deep understanding of the full customer journey and the operational challenges business owners face. Alexei has generated millions of dollars in revenue growth for his clients, which include well-known organisations such as 1300SMILES, Shortcuts Software, Ella Baché, Snap Fitness and Port Containers. He is a sought-after international speaker and an accredited Google Partner. Beyond business, Alexei actively contributes to his community. He supported recovery efforts during the 2022 Brisbane floods, is a board member of his local soccer club and runs a hiking group focused on improving men’s mental health. He lives in Brisbane and is the author of Better Business That Works and Our Internet Secrets.
Readers will learn:
* The five key problems that stop businesses from growing and how to fix them
* How to change your mindset to attract success and create better work-life balance
* The four key areas every business must optimise to operate effectively
* Alexei’s unique program designed to help businesses grow exponentially
* How to dramatically improve your marketing to attract better clients
* Seven ways to strengthen your sales process and increase revenue
* How to build a stronger team culture to improve performance
* Meta campaign to sell the books, bonus to new client signups, feature in podcasts, and press releases
