he Business of Being an Author is a practical and powerful guide for anyone who wants to use a book to build a business of significance and substance.
Most people write a nonfiction book with big hopes attached to it. They want greater credibility, more visibility, better clients, stronger opportunities and a meaningful return on the time, energy and money they have invested. Then the book is published and very little changes. Not because the book is bad, but because it was never designed to do a serious commercial job.
This book tackles that problem head on.
Drawing on decades as a bestselling author, speaker, entrepreneur and book-writing coach, Andrew Griffiths reveals what it really takes to become a commercial author. He shows readers how to think beyond the manuscript and start building a complete author ecosystem – one where the book becomes a strategic asset that supports a bigger business, a stronger brand and a more valuable body of work.
The Business of Being an Author explores the critical elements that separate hobby authors from those who build genuine momentum through authorship. It covers everything from writing a book with commercial intent to creating a world-class author brand, developing product architecture, leveraging media, building strategic collaborations, generating bulk book sales, growing a loyal community and creating a realistic long-term plan for success.
This is not a book about literary fame or chasing bestseller lists for ego. It is a grounded, intelligent and highly practical roadmap for experts, consultants, speakers, coaches, business owners and thought leaders who want their book to create trust and open doors. It is for authors who want their book to become a catalyst, not a one-off project.
Honest, strategic and deeply experience-driven, Andrew Griffiths shares the lessons, frameworks and commercial insights that come from writing and publishing books that have sold around the world, while also helping more than 1,000 first-time authors bring their own books to life.
If you want to write a book that matters – and make sure it actually does something meaningful for your business, brand and future – this book will show you how.
Andrew Griffiths is a 14-times bestselling author, global speaker and long-time entrepreneur. He is widely regarded as one of Australia’s leading small business authors, with books sold in more than 65 countries and translated into multiple languages.
Since publishing his first book, 101 Ways to Market Your Business, in 2000, Andrew has built a global reputation for combining practical business wisdom with warmth, honesty and real-world insight. In addition to writing 17 books, he has helped more than 1,000 first-time authors write and publish their own books.
Through his books, keynotes, programmes and mentoring, Andrew has helped people around the world think bigger, act smarter and build businesses and lives that matter.
* Focuses on the commercial side of authorship, not just writing or publishing.
* Written by one of Australia’s most experienced business authors and author mentors.
* Shows how a book can build credibility, attract clients and create new opportunities.
* Ideal for experts, consultants, coaches, speakers and business owners.
* Practical, strategic and grounded in real-world experience rather than theory.
Publicity:
* A broad and strategic publicity and marketing campaign is planned to support The Business of Being an Author, leveraging Andrew Griffiths’ established audience, significant industry profile and extensive networks across publishing, business, speaking and author education.
* Promotion will include a coordinated social media campaign across Andrew’s platforms, supported by direct marketing to his existing community of more than 50,000 people through email, online content and audience engagement across his established channels.
* The book will also be promoted through Andrew’s extensive professional network, built over more than 30 years in business, publishing, media and professional speaking. This includes long-standing relationships with authors, publishers, journalists, conference organisers, podcast hosts, industry suppliers and a wide range of strategic contacts who can help generate awareness and credibility for the book.
* An experienced PR firm, Quikmark Media, will also be engaged to run an extensive publicity campaign, with the goal of securing traditional and digital media coverage, podcast interviews, feature opportunities, expert commentary and broader exposure across relevant business, publishing and author-focused platforms.
* A strong speaking and content-led strategy will also sit alongside the PR activity. Andrew is a highly experienced global speaker and will incorporate the book into keynote presentations, workshops, webinars, podcast interviews and author-focused events.
