Expertise, Experience & Emotion tackles the uncomfortable truth many business books avoid: artificial intelligence is not just changing how work gets done – it is quietly eroding the foundations of leadership, capability and trust. For decades, expertise was the currency of professional value. If you knew more, you were worth more. AI has broken that equation. Knowledge is now cheap, fast and widely available. What once differentiated professionals and organisations is rapidly becoming table stakes. This book argues that the real shift is not technological, but human. As expertise is automated, value migrates upward. Experience – judgement formed through real exposure and consequence – becomes scarce. Emotion – trust, empathy and human legitimacy – becomes decisive. Organisations that automate without understanding this trade-off risk becoming efficient, impressive and dangerously hollow. Drawing on real leadership work with large organisations, Expertise, Experience & Emotion introduces a practical framework for navigating this shift. It shows leaders how to accelerate automation without destroying judgement, how to protect the experiences that build future decision-makers, and how to treat trust as infrastructure rather than a soft skill. Written for senior leaders and professionals navigating AI-driven change, this is not a technology manual or a productivity playbook. It is a leadership guide for the age of intelligent machines – clear-eyed, grounded and focused on what cannot be automated. AI will make organisations faster. This book explains how to make sure they do not become thinner in the process.

Jamie Pride is a strategy adviser, author and former technology CEO. He was CEO of realestate.com.au and has held senior leadership roles across multiple technology and professional services organisations, including Deloitte. Today, Jamie advises boards and executive teams at some of the world’s largest organisations on AI strategy, organisational transformation and the future of work. He is a board member of CHOICE and was recognised in 2024 as the #7 startup mentor in Australia. Jamie is the author of Unicorn Tears and Validate or Die, and is a sought-after speaker on leadership and AI-driven change.

* A clear, accessible take on AI that goes beyond hype: Most AI business books focus on tools, productivity or future speculation. Expertise, Experience & Emotion offers a grounded, human-centred perspective that helps readers understand what AI is really changing in organisations today. It speaks directly to the unease many leaders feel but struggle to articulate, making it highly relevant to current business and leadership shelves. * Strong appeal to business readers and professionals: Written for executives and professionals alike, the book tackles leadership, judgement and trust at a moment when many careers and organisations feel under pressure. It is a natural fit for readers of strategy, leadership and future-of-work titles, with broad appeal across consulting, finance, government and professional services. * Practical frameworks readers can immediately apply: The book introduces clear, memorable concepts, language and tools that can be used straight away. This makes it a book that is discussed, recommended and revisited, not just read once. Its practical orientation increases word-of-mouth potential and repeat sales in business-focused retail environments. Publicity: * Publicity for Expertise, Experience & Emotion will be led by Scott Eathorne, with a comprehensive PR plan to be implemented around launch and sustained post-publication. * The campaign will focus on positioning Jamie Pride as a clear, authoritative voice on leadership, judgement and organisational capability in the age of AI. Media activity will target national business and leadership outlets, including print, online and broadcast opportunities, supported by opinion pieces and expert commentary aligned to current AI and workforce discussions. * Jamie will actively promote the book through an extensive speaking program, including keynote presentations, executive offsites, leadership forums and industry conferences across Australia and New Zealand. The book will be incorporated into these engagements through direct sales, bulk orders and organisational programs. * Digital promotion will centre on Jamie’s established LinkedIn audience of senior executives and professionals. This will include a structured content campaign in the lead-up to publication and following release, featuring short-form insights, framework excerpts and leadership commentary drawn from the book. * The author will also support the book through direct outreach to corporate, consulting and government networks, encouraging bulk sales for leadership teams, strategy groups and professional development programs. * Retail support will include coordinated launch timing, availability for media interviews, podcast appearances, and participation in relevant business and leadership events where appropriate.