Retirement isn’t the end of the road. It’s a new beginning.

In Retirement: The Great Escape Plan, award-winning financial adviser Jenny Brown reimagines what it means to retire in today’s world. Far from being a time to slow down, she shows readers how this next chapter can become their greatest adventure, one filled with freedom, fulfilment, and purpose.

Blending decades of professional experience with real stories from clients who’ve made their own great escape, Jenny takes readers on a journey through the emotional, practical, and financial sides of retirement. The result is a guide that’s as heart-warming as it is helpful, part workbook, part wisdom manual, and all inspiration.

Structured in four easy-to-follow parts, the book begins by helping readers take stock of where they are now and map out where they want to be. You’ll learn how to calculate your “financial freedom number”, design a lifestyle that reflects your values, and turn your dreams into actionable goals. From there, the book explores the psychological shift from work life to home life, how to find meaning, connection, and identity beyond the 9-to-5.

Jenny’s down-to-earth advice continues with practical insights into enjoying the newfound freedom of retirement: how to budget for fun, stay healthy, avoid scams, and keep your sense of adventure alive. The final section tackles the realities of ageing with compassion and clarity, from navigating healthcare and aged care options to protecting your independence and dignity as life evolves.

Filled with reflection exercises, real-life examples, and easy-to-use planning tools, Retirement: The Great Escape Plan empowers readers to approach retirement not with fear, but with excitement and confidence. Whether you’re just starting to think about your next phase, already retired, or supporting a loved one through the transition, this book will help you plan wisely and live boldly.

Jenny’s message is clear: retirement isn’t a single moment; it’s a mindset. With the right preparation and perspective, it can be the most liberating stage of your life.

Insightful, practical, and refreshingly human, Retirement: The Great Escape Plan is the essential handbook for anyone ready to escape the ordinary and create a retirement that feels rich in every sense of the word.

Jenny Brown is the Founder and CEO of JBS Financial, a boutique Melbourne-based advice firm she started over 30 years ago. A Certified Financial Planner®, Jenny holds a Master of Financial Planning and has guided hundreds of Australians on their journey to and through retirement, helping them feel confident about the future they’ve worked so hard to build.

An award-winning adviser and recognised industry leader, Jenny is passionate about ensuring the longevity of the profession she loves. She mentors and inspires the next generation of advisers while continuing to champion women in business and empower clients with clarity and confidence.

For Jenny, retirement advice isn’t just a specialty; it’s the heart of her life’s work.

* A truly holistic retirement guide
* This book goes beyond dollars and spreadsheets, covering the emotional, psychological, lifestyle and financial realities of retirement as one connected journey, something rarely addressed in existing retirement titles.
* Blends professional expertise with powerful storytelling
* Jenny Brown draws on decades of experience and the real stories of thousands of clients, using narrative to simplify complex concepts and make retirement planning more accessible and engaging.
* Written to fill a major gap in the market
* Most retirement books focus on financial rules and formulas. Retirement: The Great Escape Plan offers a human-centred approach that addresses identity, relationships, wellbeing and purpose, the issues readers struggle with most.
* Accessible, practical and reassuring for every stage of retirement
* Designed for people preparing for retirement, transitioning into it, already retired or navigating their later years, offering tools, clarity and confidence at every stage.
* Empowers rather than prescribes
* Instead of giving one-size-fits-all answers, the book provides guidance, exercises and reflective prompts that help readers shape a retirement that feels personal, intentional and joyful.
* Warm, relatable and grounded in real experience
* Readers will feel as though they’re sitting with a trusted adviser who understands not just the theory of retirement, but the lived fears, hopes and opportunities that come with it.

Publicity: 
* A multi-channel promotional campaign will support the launch of Retirement: The Great Escape Plan, beginning in early 2026 and continuing throughout the year to maintain momentum and visibility.
* A teaser campaign will commence in January 2026, building anticipation ahead of the official release. This will be supported by a coordinated press announcement distributed to both trade media and mainstream outlets. A formal book launch event is scheduled for late February to early March, with invitations extended to clients, industry peers, partners and media.
* JBS Financial will run a dedicated email campaign to provide clients with early insights into the book and encourage word-of-mouth referrals among family and friends. A paid social media campaign will roll out following the launch, with strategic boosts aligned with key moments on the calendar, such as Easter and EOFY.
* To complement the book, a new podcast series, Retirement: The Great Escape Plan, will launch concurrently, extending the book’s reach and offering additional promotional touchpoints.
* Further exposure will be driven through speaking engagements, guest appearances, and ongoing email nurture campaigns targeting prospects and enquiries generated via the JBS Financial website.
* This integrated promotional strategy ensures a strong initial impact and sustained visibility across multiple platforms and audiences.