AI is no longer a futuristic concept, it is transforming businesses right now. The challenge for business owners isn't whether AI will impact them, but how they will respond. AI & U: Reimagine Business is a practical, no-jargon guide designed to help small and medium-sized businesses harness AI's potential without losing their personal touch. This book demystifies artificial intelligence, providing a step-by-step approach to integrating it into everyday operations‚ without the complexity, hype, or technical overwhelm. Written by award-winning business technology expert Tracy Sheen, this book delivers the REIMAGINE Framework, a structured method for evaluating, implementing, and refining AI tools in a way that enhances, rather than replaces, human relationships. Through real-world case studies and hands-on exercises, Tracy guides business owners through the process of making AI work for them, helping them future-proof their operations while maintaining their brand's authenticity and uniqueness. Unlike books that focus on AI from a corporate or technical perspective, AI & U speaks directly to the everyday business owner‚ consultants, tradies, retailers, and service providers‚ who may feel overwhelmed by the pace of digital transformation. It breaks down AI into simple, actionable strategies, showing business owners how to:
* Identify where AI can deliver quick wins without disrupting what already works
* Streamline daily tasks like customer service, marketing, and operations
* Enhance, rather than replace, human connections with clients and staff
* Future-proof their business and stay competitive in an AI-driven world
With AI reshaping industries at an unprecedented pace, businesses that don't adapt risk being left behind. This book is a must-have resource for business owners, entrepreneurs, and industry professionals who want to stay ahead‚ without losing what makes their business unique.
Tracy Sheen‚ The Digital Guide - Tracy Sheen is an award-winning author, speaker, and AI strategist dedicated to helping small businesses harness the power of digital tools. With over three decades of experience in telecommunications, marketing, and technology, she has worked with major brands like Telstra, Optus, and Harvey Norman. As the author of The End of Technophobia, which won Australia's Business Book of the Year (2021), Tracy simplifies complex digital concepts, making AI and tech accessible for business owners. She has delivered over 2,000 keynotes and workshops, is a trusted media commentator, and is known for her no-nonsense, engaging approach. Through The Digital Guide, she provides AI coaching, training, and governance solutions, helping businesses future-proof their operations. Whether on stage, on-air, or in a boardroom, Tracy is the go-to expert for businesses looking to cut through the overwhelm and embrace AI with confidence.
* A Practical, Non-Technical Guide for Business Owners - Unlike most AI books that focus on corporate strategy or technical complexities, AI & U: Business Reimagined is written specifically for small and medium-sized businesses. It provides clear, jargon-free advice to help tradespeople, consultants, retailers, and entrepreneurs understand and integrate AI into their business operations without feeling overwhelmed.
* Timely & Essential‚ A Must-Have for Future-Proofing Business - AI represents the most significant shift in business since the internet, and business owners can no longer afford to take a 'wait and see' approach. This book provides practical, immediately applicable strategies to help small business owners stay ahead of disruption, enhance efficiency, and improve customer relationships, making it a high-demand, future-proof title for booksellers.
* The REIMAGINE Framework‚ A Step-by-Step Roadmap for Success - Rather than overwhelming readers with abstract AI concepts, this book introduces the REIMAGINE Framework‚ a structured, easy-to-follow system that guides business owners from AI scepticism to confident implementation. This makes AI & U a unique hands-on business book, featuring practical exercises, real-world case studies, and immediately actionable insights.
* AI is the most talked-about topic in business today, making this book a timely and relevant addition to any business section.
* Appeals to a broad range of business owners, not just those with technical knowledge.
* Written by Tracy Sheen, an award-winning business technology expert, with years of experience helping small businesses navigate technological change successfully."
Publicity:
* Working with Quikmark Media on a strategic PR campaign running from April through June, covering radio, TV, and various print publications to generate widespread awareness and demand.
* Co-hosting an episode of Kochie's Business Builders on Channel 7 with David Koch, aligning the book with a trusted Australian business platform.
* Securing multiple radio interviews, with several stations already requesting appearances, ensuring broad national reach.
* Featured coverage in leading business publications, newspapers, and industry magazines, targeting small business owners and entrepreneurs.
* Featured coverage in leading business publications, newspapers, and industry magazines, targeting Corporate and Government Bodies who work with and support small to mid size businesses.
* Guest articles and opinion pieces in business and technology outlets, positioning AI & U as a must-read for future-focused business owners.
* Targeted industry and business focused podcast and vidcasts scheduled prior to launch.
* A multi state book launch will occur from launch which is supported by Federal AI bodies and industry sectors.
* A series of keynotes and panel discussions at business conferences, industry summits, and networking events to engage directly with small business communities.
* Webinars and virtual events to educate business owners on AI's impact and how to apply the book's strategies.
* A targeted digital marketing campaign including organic and paid promotions across LinkedIn, Facebook, and Instagram, designed to drive direct engagement and book sales.
* Collaborations with influential business and technology figures, leveraging their audiences to increase awareness.
