“Vanessa Vershaw has exposed yet another example of where those who've made it may be failing those who are coming behind them.” - Mark Pownall, Senior Editor - Business News
Step into the world of “The Sisterhood Paradox” where Vanessa Vershaw, a renowned Workplace Psychologist and High-Performance Coach, unravels the complexities of female dynamics in professional settings. This groundbreaking book tackles the rarely discussed yet pervasive issue of women bullying women in the workplace – a critical barrier to achieving genuine gender parity.
Through a compelling blend of psychological insights, real-life case studies, and personal narratives, Vershaw shines a light on the subtle, often unspoken challenges that women face from their female colleagues. She explores the underlying causes of these behaviours, drawing parallels from evolutionary psychology and societal norms, and offers practical strategies for individuals and organisations to foster a supportive and inclusive workplace culture.
This is not just a book; it’s a call to action.
It empowers women to navigate and overcome workplace aggression, encouraging resilience, allyship, and constructive communication. This essential guide is a beacon of hope for those seeking to create a harmonious and productive work environment.
Whether you’re a professional woman seeking to understand and combat workplace bullying or a leader looking to foster and build an inclusive culture, “The Sisterhood Paradox” provides the tools and insights needed to transform workplace dynamics and empower women to rise together and build a future where all women can thrive.
“This book acts as a trigger for all female leaders to reflect on their own behaviour at work.” - Kristen Turnbull, Founding Director - Core Data
“Vanessa’s perspective and challenge advances the spirit of collaboration as we change our world together." - Barry Bloch, Global Partner Board & Executive Leadership - Gerard Daniels
An elite high-performance workplace psychologist, entrepreneur and transformation strategist, Vanessa Vershaw is a trusted advisor to executives and key decision-makers of ASX-20 and Fortune 100 companies globally. She has dedicated over two decades to helping leaders reimagine their futures using a potent combination of psychology, design thinking, neuroscience and ancient wisdom. She is also the award-winning author of Unreasonable Ambition – Renegade Thinking for Leaders to Create Impossible Change and is engaged as a thought leader worldwide to spark bold thinking and solve for extreme challenges in the areas of leadership, strategy, culture, workforce development, organisational resilience, innovation and creativity. A champion for social justice and gender equality, Vanessa won the Trailblazer of the Year award for her work empowering women to reach for the stars and create the life and careers they dream about. This has led to her representing APAC and speaking at the World Woman Foundation in Davos, Switzerland.
* “Vanessa Vershaw has exposed yet another example of where those who've made it may be failing those who are coming behind them.” - Mark Pownall, Senior Editor - Business News
* Step into the world of “The Sisterhood Paradox” where Vanessa Vershaw, a renowned Workplace Psychologist and High-Performance Coach, unravels the complexities of female dynamics in professional settings. This groundbreaking book tackles the rarely discussed yet pervasive issue of women bullying women in the workplace – a critical barrier to achieving genuine gender parity.
* Through a compelling blend of psychological insights, real-life case studies, and personal narratives, Vershaw shines a light on the subtle, often unspoken challenges that women face from their female colleagues. She explores the underlying causes of these behaviours, drawing parallels from evolutionary psychology and societal norms, and offers practical strategies for individuals and organisations to foster a supportive and inclusive workplace culture.
* This is not just a book; it’s a call to action.
* It empowers women to navigate and overcome workplace aggression, encouraging resilience, allyship, and constructive communication. This essential guide is a beacon of hope for those seeking to create a harmonious and productive work environment.
* Whether you’re a professional woman seeking to understand and combat workplace bullying or a leader looking to foster and build an inclusive culture, “The Sisterhood Paradox” provides the tools and insights needed to transform workplace dynamics and empower women to rise together and build a future where all women can thrive.
* “This book acts as a trigger for all female leaders to reflect on their own behaviour at work.” - Kristen Turnbull, Founding Director - Core Data
* “Vanessa’s perspective and challenge advances the spirit of collaboration as we change our world together.” - Barry Bloch, Global Partner Board & Executive Leadership - Gerard Daniels
Publicity:
* We have a comprehensive publicity and marketing strategy to create awareness and drive demand for The Sisterhood Paradox.
* This includes:
* Social Media Campaigns: A multi-channel approach leveraging Vanessa Vershaw's established social media presence to share key messages, quotes, and videos. This will include targeted ad campaigns to reach professional women and workplace leaders globally.
* Traditional Media Outreach: Pitching stories and interviews to relevant newspapers, magazines, TV, and radio, with a focus on workplace dynamics, leadership, and gender equity to align with the book’s themes.
* Speaking Engagements: Vanessa will deliver talks and participate in panels at industry events, corporate forums, and leadership conferences to promote the book’s insights and strategies.
* Collaborations and Partnerships: Partnering with women’s networks, global organisations e.g. WEF, high-profile DEI champions with an international presence, and workplace equality initiatives to amplify reach.
* Book Launch Events: Hosting both blended launch events to engage directly with readers and influencers.
* Email Marketing and Content: Leveraging email campaigns, blogs, and newsletters to highlight the book's relevance and key themes.
* These efforts aim to build strong awareness and establish *The Sisterhood Paradox* as a must-read for professionals and leaders invested in workplace transformation.
