The Sales Revolution is a book for leaders looking for a how-to guide to future proof the profitable growth of their businesses in unprecedented market conditions. These leaders understand that anyone can succeed in strong economic times – after all, that’s what we’ve enjoyed for the last 20 plus years! The downside, however, is that our people – not just salespeople but everyone in our companies – expected that growth to go on forever because it was all they knew. Now conditions have changed and along with that, our companies must also change if they want to mitigate the very real risk to their top and bottom lines. Because customers aren’t just those who pay us money in exchange for a good or service. And everyone in our business ecosystem has a customer they deliver value to – whether they are intentional about that value exchange or not. The game changes the moment a company embraces the journey towards a Culture of CustomerTM.
Not for the faint-hearted, The Sales Revolution will transform any business that undertakes the work to build two conditions:
1) a Customer ConsciousnessTM and
2) Commercial CompetenceTM.
What results is a Culture of Customer where the sales team still “sells” but customers are attracted, nurtured, retained and grown by the entire organisation. Each person understands who their customer is and how to deliver measurable value to them. IT CHANGES EVERYTHING. It makes a company smarter, leaner, more effective and more profitable. The experience for all customers – internal and external – is as unique as the company itself which is the secret sauce. In a time when sales talent is in short supply, when the cost of doing business means every dollar must yield a return, this book takes leaders by the hand step by step towards survival of the most valuable.
Ingrid Maynard is out to change the status quo and the future of sales. She knows the time is ripe for a revolution towards customers, sales and profit by transforming how the next generation of market leaders embraces key stakeholders. Ingrid has an impressive 25-year track record of transforming business outcomes in record time frames for some of Australia and New Zealand’s most iconic brands. As founder and managing director of The Sales Doctor, Ingrid works closely with sales teams, sales leaders and business leaders: these are her people. And she respects them very much because she understands that in these roles, you never get to pass go, and you’re only as good as your last deal or quarter. It’s what inspires her to do the work she does, being selective about the companies she works alongside. Featured on Sky Business, Ticker News, a regular contributor to CEO World, the Daily Telegraph and Herald Sun, Ingrid’s thought leadership and commentary on business impacts and the future of work are widely sought after. Ingrid lives on the Mornington Peninsula with her beloved husband Jason, her musician son Charlie and their cat Leo and turtle. She loves running, walking in nature and lying for hours on the beach reading a good book. This is her first book.
* This book is for sales leaders who are being squeezed from every angle to deliver business revenue targets in unprecedented times.
* The Sales Revolution transforms any company who undertakes the process into a customer magnet. It's unlike any other sales methodology: it goes deeper and wider than just mapping the customer journey, than customer centricity or having a “service mentality”.
* Unlike other sales books, this how to guide involves EVERYONE in the company at various stages to behave in completely new ways to deliver real and measurable value to every customer they serve – internal stakeholders or external.
Publicity:
* A social media campaign has already begun on LinkedIn (18000 followers) to drive pre-orders for the book.
* A Melbourne and Sydney book launch is being organised for late November to ensure multiple social media and PR opportunities can be springboarded around them.
* Ingrid is already a high demand speaker at conferences and hosts a podcast with the same name as the book. As well as social media, publicity will include Tv, radio and print media, as well as business podcasts.
