She Does Difficult tells the story of Annie Wright, a trailblazer publicist who shattered barriers in a male dominated industry, shaping iconic careers in music and film. Even famously difficult figures like Lou Reed and Mickey Rourke were won over by her deft touch. ‘She does difficult,’ one film executive admitted, and the nickname stuck.
Guided by her mother and anchored in her faith, Annie’s memoir is a testament to resilience, courage and integrity. Amid the whirlwind of rock ’n’ roll, she stood firm in her values.
In She Does Difficult, readers will connect with the woman who stayed true to her convictions, finding success in a turbulent world that never quite saw her coming.
Annie Wright is a former music and film publicist. Handpicked by industry legend Michael Gudinski, she helped launch Mushroom Records’ Sydney office and later Oz Records in Los Angeles, creating a platform for Australian artists in the US. In Hollywood, she expanded into film before returning to Australia to establish her own PR and marketing agency. She later became an active advocate in local politics, campaigning against coal seam gas (CSG) fracking. She Does Difficult is her debut book.
* Annie Wright launched her career at just 19 with RCA Records navigating the whirlwind of the ‘70s mayhem of sex, drugs and rock ’n’ roll.
* She promoted legendary acts like David Bowie, Lou Reed, John Denver, George Thorogood, Joe Walsh of The Eagles, The Police, Dire Straits, Devo alongside Australian icons Renee Geyer, Marcia Hines, Paul Kelly, Mental as Anything, Spilt Enz, Russell Morris & Kevin Borich.
* She spearheaded ABBA’s meteoric rise in Australia, leading their promotion during their phenomenal celebrated 1976 and 1977 tours.
* Michael Gudinski handpicked her to launch Mushroom Records in Sydney and Oz Records in Los Angeles, giving Australian artists a US platform.
* While in Hollywood, Annie expanded her expertise into film, collaborating with luminaries like Mickey Rourke, Faye Dunaway, Robert De Niro, Ed Harris, Jack Thompson, Bryan Brown, Russell Crowe and Greta Scacchi.
* Returning to Australia, she founded her own PR and marketing firm in the early ’90s continuing to shape both the music and film industries.
* Annie also became a prominent advocate in local politics, fighting against coal seam gas (CSG) fracking in 2013 with Leo Sayer’s video anthem ‘No Fracking Way’.
* She Does Difficult is her story.
Publicity:
* Strong interest with national music and film media along with faith based media and organisations. Book launch concerts planned, book events, podcasts, speaking engagements and national media interviews
