For the past three decades, Business Mastery has served as a trusted guide for people seeking to live their career dreams. It is specifically designed to support readers on their journey to a fulfilling and financially rewarding career. In the pages of this innovative, time-tested book, readers will find everything needed to launch and effectively manage a thriving practice. It also includes practical tools and tips for how to market one s skills, work smarter, develop alliances through networking, fine-tune communication skills, and increase profits. The 5th edition is completely updated and includes new information about the psychological aspects of purchasing, the purchasing cycle, how to effectively build an online presence, and tips on how Internet marketing can boost business growth. Business Mastery is filled with resources to help readers stay balanced, increase their client base, get organized, clearly define goals, and, most importantly, keep doing what they re passionate about while creating an excellent income stream. Developing business savvy is key to success whether working for someone else or being self-employed. Whichever path is chosen, readers can count on Business Mastery to help make their dreams a reality.
Cherie Sohnen-Moe is an author, business coach, and international workshop leader. She has been a successful business owner since 1978. Before shifting her focus to education and coaching, she was in private practice for many years as a massage and holistic health practitioner. She has served as a faculty member at the Desert Institute of Healing Arts (DIHA), the Clayton College of Natural Health (CCNH), and the Arizona School of Acupuncture and Oriental Medicine (ASAOM).
Cherie has written more than 200 articles that have been published in over 15 national and international magazines. She is the author of the book, Business Mastery. It is in its fifth edition, has sold more than 430,000 copies to date, and is recommended by more than 1,000 healing arts associations and schools worldwide (with 350 schools requiring it as a text). Cherie is also the author of Present Yourself Powerfully and the co-author of the ground-breaking book, The Ethics of Touch, which is used in more than 700 schools and associations with 200 requiring it as a text. Cherie and Lynda Solien-Wolfe recently co-authored the book, Retail Mastery. Cherie is a contributing author of Teaching Massage: Fundamental Principles in Adult Education for Massage Program Instructors, and was interviewed for a chapter of SAND TO SKY: Conversations with Teachers of Asian Medicine.
Cherie holds a degree in psychology from UCLA and has extensive experience in the areas of business management, training, and creative problem solving-which combines well with her ability to support others to achieve what they want in life. Between her educational background and life experiences, the wisdom garnered from working with hundreds of clients and thousands of participants in her workshops and classes she has taught in schools, and the knowledge gained from researching hundreds of articles and several books, she is a strong resource.
She is active in many professional and community organizations and is Past-President of The Alliance for Massage Therapy Education (AFMTE). Among her honors she has received the Distinguished Service Award and the Professional Achievement Award from the American Society for Training and Development (ASTD), the Outstanding Instructor Award at the Desert Institute of Healing Arts, and is listed in several editions of Whos Who.Cherie is a 2012 Inductee to the Massage Therapy Hall of Fame. She lives in Tucson, Arizona with her husband, Jim.
