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9781849201865 Academic Inspection Copy

Essentials of Strategic Management

  • ISBN-13: 9781849201865
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS LTD
  • By Martyn R Pitt, By Dimitrios Koufopoulos
  • Price: AUD $436.00
  • Stock: 0 in stock
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Local release date: 28/03/2012
  • Format: Hardback (232.00mm X 186.00mm) 472 pages Weight: 990g
  • Categories: Business strategy [KJC]
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Author
Biography
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is Senior Lecturer in Strategic Management at Brunel Business School, Brunel University.
The Essence of Strategy and Strategic Management Understanding the External Environment Industry Sector Environments Enterprise Stakeholders, Identity and Purpose Enterprise Resources Distinctive Capabilities Strategic Decision-Making Enterprise-Level Strategy Frameworks Scale, Non-Scale and Vertical Strategies Innovation Strategies Diversification Strategies in the Multi-Activity Enterprise Acquisition, Merger and Alliance Strategies Multinational and Global Strategies Strategy Implementation and Change Management
This is a fantastically well written text which incorporates the latest thinking on strategic management. Striking a balance between theory and application, it is extremely readable and loaded with a wide range of case studies. An essential source for undergraduate, postgraduate and professional courses on strategic management Dr Tahir Rashid Lecturer in Strategy and Marketing, Salford Business School. University of Salford
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