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The Founders of the Werkbund

Twenty-four Pioneers of the Modern Movement
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This book is the first, in any language, to provide a comprehensive study of the founders of the German Werkbund: the 12 artists and 12 firms represented at the establishment of the organization in 1907. Although these 24 were not always in agreement, they were committed to a common cause: strongly influenced by the Arts and Crafts movement, their aim was to inspire good design and craftmanship in mass-produced goods and architecture. Together they put forward a dialogue about the nature of German culture, both visual and intellectual, and about the character of German design. They were representatives of the regional centres of Germanic culture - in Berlin, Munich, Dresden, Stuttgart, Karlsruhe, Darmstadt, Weimar, and Vienna - and of craft-based industries throughout Central Europe. The 24 reflected the distribution of their common, German-speaking, socio-economic identities: they were a microcosm of the society they hoped to reform. In shedding light on these highly influential individuals, who were the fore-runners of the Bauhaus, modern architecture and the international style, this book provides a new understanding of how the Werkbund functioned, how it pursued its aims, and how it achieved such a profound and enduring legacy.
Architect and writer W. Owen Harrod is an Associate at MWM DesignGroup in Austin, Texas. He has a PhD from the University of Texas at Austin on The Life and Work of Werkbund founder Bruno Paul.
1. Twelve Artists and Twelve Firms; 2. Circa 1800; 3. Children of the Revolution; 4. The German Question; 5. The Long Depression; 6. Journeyman Years; 7. Radiant Munich and the New Vienna; 8. Banded Workshops; 9. Printed Matter; 10. Darmstadt and the Jugendstil; 11. The Professors; 12. The Third German Applied Arts Exhibition and the Foundation of the Werkbund; 13. The German House; 14. The German Garden City Movement; 15. Quality and Commerce; 16. Cultural Publishing; 17. Proper Integration of the Machine; 18. The Desire for German Form; 19. Harmonious Culture; 20. The Werkbund in Austria; 21. Becoming Superfluous; 22. The Cologne Exhibition; 23. The Empire Dissolves in Mist; 24. The Legacy of the Founders; Bibliography; Index
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