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Making Waves

PR strategies to transform your maritime business
  • ISBN-13: 9781781339442
  • Publisher: RETHINK PRESS
    Imprint: RETHINK PRESS
  • By Ben Pinnington
  • Price: AUD $58.99
  • Stock: 0 in stock
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Local release date: 02/02/2026
  • Format: Paperback (216.00mm X 140.00mm) 440 pages Weight: 508g
  • Categories: Maritime / nautical trades [TRLT]
Description
Author
Biography
Table of
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Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations in the international maritime sector. This fully updated second edition includes new chapters on maritime tech, AI in PR, and an expanded focus on the U.S. maritime market. It sets out clear, practical steps to help you harness the power of PR to build your profile, grow your business, and protect your reputation. Learn to: Communicate authentically to build trust and attract the best staff, clients, partners, and price points Influence the people who matter most by generating positive publicity and awareness in the maritime press and across social media Reach new global audiences beyond your existing network Safeguard your reputation through proactive crisis planning Craft a compelling ethos that will galvanize your team, clients, and stakeholders
Ben Pinnington is the founder of the international public relations firm Polaris Media. He works with maritime businesses worldwide, including shipbuilders, ports, vessel operators, classification societies, equipment makers, seafarer charities, and trade bodies. Ben is a trained newspaper reporter, a member of the Chartered Institute of Public Relations (CIPR), Vice President of the Chicago Propeller Club, and Vice President for the Great Lakes region for the International Propeller Club. Under his leadership, Polaris has won a number of awards, including the CIPR Silver Award and the Global Performance Award (2022), and Professional Services Business of the Year (2020) at the Mersey Maritime Awards.
Contents Preface - Introduction - Part One: The United States Maritime Industry - 1 The Promise Of America - 2 American Maritime Today - 3 The Periodic Awakening Of The U.S. Merchant Marine - 4 U.S. Shipbuilding Reform - 5 U.S. Shipbuilding Reform - 6 The Mississippi And The Inland River Network - "A Passion That Never Fades" - 7 The Great Lakes - Part Two: PR In Maritime - 8 Why Maritime PR? - 9 The Maritime Industry - 10 The Scorpion Dance: Maritime And Tech - 11 What Is PR? - 12 Brand Ethos And Unique Selling Points - 13 Building A Communications Plan - 14 Evaluation Methods - 15 Harnessing The Power Of The Media - 16 Social Media - 17 How To Prepare For And Handle A Crisis - 18 AI In Public Relations - Conclusion - Glossary: Types Of Cargo - Appendix: Maritime Media Background - References - Acknowledgments - The Author
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