Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding, public relations, paid search inclusion and artificial intelligence (AI). Analysis includes trends, globalization, technologies, finances, Internet and online strategies, wireless advertising, social networks, branding, public relations, agencies, developments in India and China, paid product placement, TV advertising trends and more. This carefully researched book covers such areas as advertising agencies, marketing consultants, online advertising, branding strategies and global markets. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. We include statistical tables, a glossary and indexes. The corporate section includes our proprietary, in-depth profiles of the 350 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.
Jack W. Plunkett is CEO & Publisher of Plunkett Research, Ltd., a Houston-based provider of market research and industry information in printed and electronic formats. Plunkett Research provides analysis, statistics and other vital data on all major industry sectors, from InfoTech to Retailing to Banking and Internet of Things. Plunkett's client list includes 10,000 leading corporations, universities and government agencies worldwide. Plunkett's products are distributed electronically through subscriptions to its online service, and around the globe by major distributors, including ThomsonReuters.Jack Plunkett is the author of numerous books, including the gold medal-winning The Next Boom: What you absolutely, positively have to know about the world between now and 2025. Plunkett is frequently interviewed as an expert source by publications such as Time magazine, Forbes, The Wall Street Journal, The New York Times and Investor's Business Daily, media outlets such as NPR's Marketplace, ABC, and Marketwatch, as well as local and regional newspapers and national columnists. Plunkett received an Academic Book of the Year Award for his Plunkett's Health Care Industry Almanac, and he was a regional finalist in the Entrepreneur of the Year Awards sponsored by EY.
Introduction 1How to Use This Book 3 Chapter 1: Major Trends Affecting the Advertising & Branding Industry 7 1) Major Trends Affecting the Advertising & Branding Industry 7 2) Introduction to the Advertising and Branding Industry 8 3) Agencies Face Both Evolving Client Needs and Vast Changes in Media 11 4) OpenAI (ChatGPT), StabilityAI, Anthropic (Claude) and Others Launch Impressive Tools that Generate Text, Art, Code and Smart ChatBots 12 5) Digital & Search Advertising Soar/Amazon Becomes an Advertising Media Giant 13 6) Programmatic Ad Buying Dominates the Digital Media Market 15 7) Global Internet Market Tops 9.3 Billion Users, both Fixed and Wireless 15 8) Television Ads Evolve to Face New Challenges and Formats/Streaming Platforms Sell Ads 16 9) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar 16 10) Social Media Rakes in Global Online and Ad Revenues 17 11) Email Reigns as One of the Single Most Effective Advertising Tools 18 12) Newspapers and Magazines Rely on Digital Editions and Apps 19 13) Billboards Go Digital 20 14) Location-Based Services (LBS) Enhance Smartphones and Mobile Advertising 20 15) Private Label Brands Grow in Share of Total Store Sales 22 16) LOHAS-Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers 22 17) Growth in China's Ad Market 24 18) Growth in Big Data Supported by Expansion of Cloud Computing and Predictive Analytics 24 19) Retail Technologies and Artificial Intelligence (AI) Advance for Store Checkout and Restaurant Orders 26 20) Online Marketing, Social Media and Ecommerce Enable Startups/Disruption in Consumer Products and Cosmetics 28 21) Regulatory Environment Is Challenging for Online Businesses & Social Media 29 Chapter 2: Advertising & Branding Industry Statistics 31 Advertising & Branding Industry Statistics and Market Size Overview 32 Global Digital, Network, Computer & Telecom Industries--Key Statistics & Market Size Overview 33 Estimated U.S. Advertising Sector Revenues by NAICS Code: 2015-2022 34 Advertising Agencies, Public Relations Agencies & Direct Mail Advertising: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022 35 Employment in Advertising & Related Industries, U.S.: January of 1990-2025 36 Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2017-2022 37 Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022 38 Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022 39 Radio Networks & Radio Stations: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022 40 Television Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022 41 Cable & Other Subscription Programming: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022 42 Chapter 3: Important Advertising & Branding Industry Contacts 43 (Addresses, Phone Numbers and Internet Sites) Chapter 4: THE ADVERTISING 350: Who They Are and How They Were Chosen 69 Index of Companies Within Industry Groups 70 Alphabetical Index 79 Index of Headquarters Location by U.S. State 82 Index of Non-U.S. Headquarters Location by Country 85 Individual Data Profiles on Each of THE ADVERTISING 350 87 Additional Indexes Index of Hot Spots for Advancement for Women/Minorities 434 Index by Subsidiaries, Brand Names and Selected Affiliations 436 A Short Advertising & Branding Industry Glossary 447
