Why do some photographers succeed when others fail? It's often because the successful ones know the Photography Business Basics... Written with a friendly, conversational tone Photography Business Basics offers easy to read, practical advice using an innovative work-back plan that logically deconstructs a mountain of activities into manageable actions. You'll learn how to: Set your pricing in the simple and most effective way. Craft your sales funnel and construct a marketing plan based on marketing math. Use SEO strategies to improve your rankings and discover the only metric that matters. Plus much more! Photography Business Basics is a resource for emerging, mid-career, and experienced photographers of all specialties interested in starting or making their own freelance business the best it can be.
Natasha Martinez has worked side-by-side with award-winning photographer Mark Maryanovich over the past decade. With a film industry marketing background, Natasha played a key role in helping Mark build and sustain a successful photography business. Her strategic approach to business development has been essential in navigating the competitive photography world, bringing Mark's artistry to a wider audience while ensuring long-term growth and success. Award-winning photographer Mark Maryanovich is known for his striking portraits of music legends including Chris Cornell and Billy F. Gibbons. His work has been featured on album covers, in Rolling Stone magazine, and in campaigns for brands such as Gibson Guitars and Microsoft. Winner of two Canadian Country Music Awards for Recording Package of the Year, Mark's photography has been showcased in prestigious exhibitions, including at the esteemed Annenberg Space for Photography. Mark's Images stand out with a unique quality that captures the raw essence and beauty of his subjects.
"Photography Business Basics is a book that would have helped me greatly as a young photographer. I learned how to be an artist first, which was fine, but I struggled with the business end of photography. Many wasted years! As I was going through this book I thought to myself that business instruction is so lacking in our industry. Look through hundreds of photography YouTube videos, for example, and you will find that only a few even touch on the business end of things. This needs to change, which is why Natasha and Mark's invaluable book is perfectly timed. Our industry is advancing and shifting rapidly, and my advice is to use this book as a solid foundation. Good business practices will help you get paid for doing the thing you love to do!" - Mark Hemmings, Photographer, Educator, Author of iPhone Photography For Dummies and Android Smartphone Photography For Dummies "It's a no-brainer for any photographer new to business. Incredible book, I do mean that. It's well written, it's easy to digest and easy to read...It goes into the basic details you need to run a successful business. The whole book is a very, very worthwhile investment." - Andrew Hellmich, PhotoBizX Podcast "Photography Business Basics is packed with helpful tips for both new photographers and seasoned photographers wanting to turn their passion into a profit. As a CPA, I especially enjoyed the pricing chapter that dives deep into the thought process of pricing photography services and products as well as setting up bookkeeping organization and how that plays a role in everything." - Amy Northard, The Accountants for Creatives (R)
