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9781637424384 Academic Inspection Copy

Journey to the Metaverse

Technologies Propelling Business Opportunities
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The Metaverse will be the next technological revolution. This book helps business executives to understand its foundations and reveals the new opportunities it will bring.The accessible language used to explain the complex technologies involved is key to understanding the business opportunities that the Metaverse will bring. The book follows a smooth but thorough journey along all aspects associated with the Metaverse, from augmented reality, virtual reality, digital currencies, the Internet of things, 3D glasses, and many others. This book contains trustful, actionable, and practical insight from the experience of a person highly involved in technical activities and used to speak to the board of many corporations. Reading this book, you will understand not only the drivers behind the Metaverse but also the following milestones and the roadmap we can expect: an early insight to adapt your business strategy or professional career to get the most out of this new social paradigm.
Antonio Flores is a published author of six other books. With more than 20 years of experience, he holds two M.Sc. in Engineering (Telecommunications and Electronics), an International Executive MBA from the top-ranked school IESE, and an M.Sc. in International Trade. He has been a university professor, the founder of four startups, and an executive in large international firms. Flores is a Technology Advisor in Artificial Intelligence, Robotics, and Digitalization for the European Commission and a Senior Member of IEEE. He currently runs the Global Institute of Advisors as the CEO.
Antonio Flores-Galea explains in an accurate way virtually everything about the Metaverse from a non-technical perspective that helps anyone understand the concepts and technologies. It manages an important feat: to condense a lot of knowledge, experience, and information in a limited space. The book serves as a quick, robust guide while providing additional directions for further inquiry in all fields.--Stylianos Mystakidis, Innovator & Researcher, University of Patras, Greece This book makes an intuitive connection between the metaverse and the commercial world without using technical jargon.--Lik-Hang Lee, Assistant Professor, Korea Advanced Institute of Science & Technology (KAIST)
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