Ever wondered if you're missing out on new clients because you haven't implemented a strategy that could cost almost nothing yet add thousands to your business each year? Referable.biz explains how to find new clients for your service-based business by using referrals as a low-cost alternative to many more expensive and increasingly ineffective marketing activities. This practical guide is written specifically for owners, marketers, and sales managers who want to learn how to set up and manage a referral network that is designed to generate a continuous stream of qualified leads and clients. In addition to providing a step-by-step guide detailing how to build your referral business, Referable.biz also provides a snapshot of the current state of marketing, and explains how running your own referral system stacks up against both traditional and digital marketing and sales activities. The book also includes action points, quizzes, first-hand referral success stories, templates, a detailed troubleshooting guide and the author's insights into future possibilities for referrals, including agentic AI. Are you looking to create a positive change in the growth of your businesses through increased lead generation and client acquisition? Stop wondering whether your business could grow through referrals-read this book and make it happen!
Paul Stephenson is an experienced marketer and business owner with over 30 years of experience working with companies in North America and Europe. He has held marketing positions in businesses as diverse as publishing, IT and financial services. In 2003, he founded a successful UK regional design and marketing agency, and built the business based on referrals from clients and other business owners. In 2016, he sold the agency and emigrated to Canada where he spent a decade consulting for software companies both in North America and Europe. He recently relocated back to the UK from where he continues to advise companies on marketing strategy.
Preface (p. xi) Acknowledgements (p. xiii) Introduction (p. xv) Chapter 1 What You Need to Know About Referrals (p. 1) Chapter 2 How to Be Referable (p. 5) Chapter 3 How to Find and Activate Your First Referral Partner (p. 17) Chapter 4 How to Manage Referral Partner Relationships (p. 33) Chapter 5 How to Track Referrals and Their Results (p. 41) Chapter 6 The Alternatives to Building Your Business With the Referable.biz System (p. 47) Chapter 7 What Are You Waiting For? (p. 75) Appendices (p. 79) References (p. 101) About the Author (p. 103) Index (p. 105)
